What started as a tool used by only the world's largest media companies has now become a common element of any professional website experience, including those of small and medium businesses (SMBs). At the Streaming Media West show in LA, we have a session that will explore the requirements for success and the options available for delivering high-quality, cost-efficient online video experiences for SMBs. You will hear from small business owners from a variety of industries and learn how they are using video to successfully drive results for their organizations. Confirmed speakers include:

• Moderator: Eric Elia, VP, Professional Services, Brightcove
• Karl House, VP, Business Development, Deca.tv
• Brandon Piety, Social and Interactive Producer, DBA West
• Tal Saraf, GM, CloudFront, Amazon

You can register online for the Streaming Media West show and get $300 off by using my personal discount code of DRF1. Have a question about the show? Someone you want to meet? Reach out to me and I'll be happy to make an introduction.

Boxee has announced that their Boxee Box by D-Link will start shipping November 10th and will appear on store shelves on November 17th. But if you want to see the device in action a week earlier, register for the Streaming Media West show in LA and on November 3rd, come see Boxee's CEO Avner Ronen demo the device and enjoy a guided tour through the Internet TV landscape.

The show is two weeks away but you can still register online using the promo code of DRF1 which will get you $300 off the ticket price. Attend both days of the show for only $795.

Past attendees to the Streaming Media West show from the enterprise and education verticals might be concerned that with the show moving to LA, the content might now only focus on media and entertainment subjects. But those folks have nothing to worry about as we have a great lineup of various enterprise and education focused sessions including a presentation that will offer a basic overview of how Windows Media Servers stream across an enterprise network and how to discover and fix common problems.

Learn the ins and outs of working with your enterprise IT group to help them understand the specific issues with streaming across a network that's not necessarily designed for video. This session, presented by Eric Hards, Manager of Digital Media Services at Lockheed Martin Space Systems, is designed for those working with streaming technology daily but who may not have a networking background, as well as those looking to start a streaming initiative within your company that will require you working with internal IT.

Register online for the entire Streaming Media West show and get $300 off by using my personal discount code of DRF1. And take a look at the other enterprise and education focused sessions we have at the show including Live Streaming with Microsoft Silverlight and Windows Media, The Future of Video In Education, The Future Of Enterprise Webcasting, Best Practices For Video Encoding With Microsoft Expression Encoder and Cost Savings From Enterprise Streaming.

At the Streaming Media West show in LA, come meet the buyers at the center of the growing online video advertising market and learn where they see the dollars going this year—and in 2011. In this panel, we'll ask the buyers about their media planning strategies, what it takes to engage with them, what they're buying, and what's keeping them up at night. Is it brand safety, targeting, measurement, or something else? Hear from top agencies and brand marketers to discover the inside of what the buy side really wants from online video. Confirmed speakers include:

• Moderator: Teg Grenager, Co-Founder, VP, Product, adap.tv
• Dave Martin, SVP Media, ignited
• Julian Zilberbrand, SVP, Digital Director, Technology Activation Group Services, Starcom Mediavest Group
• Jonathan Wilner, VP, Strategy and Biz Dev, Fox Audience Network

You can register online for the Streaming Media West show and get $300 off by using my personal discount code of DRF1. Have a question about the show? Someone you want to meet? Reach out to me and I'll be happy to make an introduction.

We're happy to announce that at the Streaming Media West show, a special session, developed by the Digital Entertainment Content Ecosystem (DECE), a coalition with support from every industry involved in digital entertainment, will discuss their plans to create a new system to provide consumers with a revolutionary new way to enjoy their favorite movies, TV shows and other entertainment. This panel will discuss the business and technology needs to standardize digital content and how the DECE consortium's newly launched UltraViolet can benefit all players. Confirmed speakers include:

• Moderator: Chris Marlowe, Senior Media Strategist, Edelman
• Mark Teitell, Executive Director, Digital Entertainment Content Ecosystem (DECE)
• Timothy Dodd, VP, Media and Entertainment, Neustar
• Paul Fahn, Digital Media Convergence Technology, Samsung
• Leszek Izdebski, Managing Director, Global Media Group, Cisco

You can register online for the Streaming Media West show and get $300 off by using my personal discount code of DRF1. Have a question about the show? Someone you want to meet? Reach out to me and I'll be happy to make an introduction.

After Steve Jobs announced the iPad, a whole new round of anti-Flash sentiment swept the ranks of the online design and development community. Many claims have been laid down by both "standards" and Flash proponents, and not all of them are based on fact. At a special session at the Streaming Media West show in LA, Robert Reinhardt, author of the Flash Bible series will walk you through the potential capabilities of HTML5, the differences across browsers, and how they compare to those of the Flash platform. Learn the effect HTML5 will have on video encoding and distribution in the future and how HTML5 may impact your business.

Register online for the entire Streaming Media West show and get $300 off by using my personal discount code of DRF1. Have a topic about HTML5 that you wan't Robert to cover in his presentation? Put it in the comments section below and I'll make sure he gets it.

With the number of new broadband-enabled TVs and Blu-ray players expected to be sold, along with devices such as the Xbox, Roku, TiVo, and PS3, consumers now have many ways to get their video fix. So what are the new business models that will be created from these new devices? At the Streaming Media West show next week, come hear from executives on the role of current consumer entertainment devices in this new convergent world and how these devices will play together to offer a superior video experience. Confirmed speakers include:

• Moderator: Andrew Wallenstein, Senior Editor, PaidContent.org
• John Koller, Director, Hardware Marketing, Sony Computer Entertainment America
• Dan Kelley, Sr. Director, Marketing, D-Link
• Jim Funk, VP, Business Development, Roku
• John Griffin, Director, Connected Electronics, Dolby

In addition, we'll also have additional devices avaialble on the show floor including the TiVo Premiere,  Sony Internet TV with Google TV, the Logitec Revue with Google TV, Boxee and a new device from Western Digital. Register online for the entire Streaming Media West show and get $300 off by using my personal discount code of DRF1.