What the Advertisers Want: Meet The Online Video Ad Buyers

At the Streaming Media West show in LA, come meet the buyers at the center of the growing online video advertising market and learn where they see the dollars going this year—and in 2011. In this panel, we'll ask the buyers about their media planning strategies, what it takes to engage with them, what they're buying, and what's keeping them up at night. Is it brand safety, targeting, measurement, or something else? Hear from top agencies and brand marketers to discover the inside of what the buy side really wants from online video. Confirmed speakers include:

  • Moderator: Teg Grenager, Co-Founder, VP, Product, adap.tv
  • Dave Martin, SVP Media, ignited
  • Julian Zilberbrand, SVP, Digital Director, Technology Activation Group Services, Starcom Mediavest Group
  • Jonathan Wilner, VP, Strategy and Biz Dev, Fox Audience Network

You can register online for the Streaming Media West show and get $300 off by using my personal discount code of DRF1. Have a question about the show? Someone you want to meet? Reach out to me and I'll be happy to make an introduction.