It seems all you hear these days is about public, private, and hybrid clouds. Are cloud services applicable for enterprise video as well? At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, we have a session that will discuss the deployment options for cloud-based services for enterprise video with a focus on two primary methods of moving services to the cloud encoding in the cloud and media management in the cloud. The session will address many questions around cloud-based enterprise services, including bandwidth concerns, pricing, and security. If you are considering moving to the cloud, this is a must attend session. Confirmed speakers include:

• Moderator: Andy Howard, Founder & Managing Director, Howard & Associates
• Dave Adams, Associate Director, Teaching & Learning Technologies, University of Utah
• Tim Baldwin, VP, Internet Media Services, Haivision
• Jeff Malkin, President, Encoding.com

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

Not all video encoders are created equal and at the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, Robert Reinhardt will show you why. During his session, the real-world video output of top commercial H.264 encoders will be compared, including Telestream Episode, Harmonic ProMedia Carbon, Sorenson Squeeze, and Adobe Media Encoder, as well as those available in the open source community such as FFmpeg and x264. Live streaming hardware and output will also be compared and attendees will learn what features you should have available in an encoding tool before you invest your organization’s budget to the effort.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, see first hand how Google Glass can make the creation of video content for business, education, and entertainment easy for all people who want to communicate simply and quickly. This presentation, by Google Glass Explorer Scott Lawson, will take a look at Glass and its capabilities, discuss the best practices for capturing content, explore example real-world uses, and detail the steps for setting up sharing. Attendees will see a live demo of the workflow from recording to publishing right in the session.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

As the world’s second-largest search engine and the leading destination for online entertainment, YouTube has become a critical component of brand marketing efforts and, yet, the platform is often underutilized and mismanaged. How can brands best allocate budgets within YouTube? At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, come learn what the optimal mix of paid and owned media is and what the most effective strategies are to building sustainable audiences. Attend this session to learn whether brands can effectively target likely consumers and measure the effectiveness of their campaigns. Confirmed speakers include:

• Moderator: Jamison Tilsner, Strategic Accounts Lead, Pixability
• Bailey Rosser, Audience Development Strategist, YouTube
• Mina Seetharaman, Senior Partner, Executive Director, Advanced Video Practice, OgilvyOne
• Caroline Giegerich, Founder, Editor, Daily Marauder

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, we have a session that will discuss captioning and transcription solutions implemented by enterprise and media companies. The panelists will explore the costs and benefits derived, as well as best practices and tips for implementing accessibility technologies. The panel will also discuss strategies for meeting upcoming accessibility legislation and emerging standards that impact online video captioning. Confirmed speakers include:

• Moderator: Josh Miller, Co-Founder, 3Play Media
• Brad Ellis, YouTube Product Manager, Google
• Bill McCarty, Manager, Corporate Multimedia, Dell
• Ali Daniali, Web Developer, T-Mobile USA

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

Advertising in digital video has the opportunity to marry the power of the sight, sound, and motion of TV with the analytic and targeting capabilities of digital ads. For practical reasons, many marketers want to utilize their high production TV spots and want to understand how to make these effective across digital platforms. At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, we have a session entitled “Matching Up Streaming Video Metrics with Traditional TV Ad Buys”. Multiple data vendors are now providing guidance with their data points that allow marketers to get a 1+1=3 result of their video efforts. Come hear more about the metrics and what the considerations are that marketers can look at for analyzing their ROI. Confirmed speakers include:

• Moderator: Pat Dunbar, President, Founder, DiMA Strategy Group
• Eric Mathewson, Founder, CEO, WideOrbit
• Keith Camoosa, Managing Director, Research and Analytics, MAGNA GLOBAL
• Carol Hinnant, SVP, National Television Sales, Rentrak

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach,  Jarrod Gingras, Analyst and Director of Advisory Services for the Real Story Group, will help attendees identify their unique requirements for an effective video management solution. Learn what particular techniques are necessary to deliver high-impact, brand-enforcing messages with video and imagery in a multi-channel way. See some of the options facing buyers looking for new technology for video review, approval, and delivery on mobile devices. Get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure you choose the right solution.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest