Executive Interview: Vevo Discusses Their FAST Offering, Monetization, Engagement and User Experience
I’m pleased to announce the launch of a second podcast, called “Executive Interviews“. Each month I’ll interview executives to get their thoughts on opportunities and challenges they are seeing in the streaming media space. For the first episode, Kevin McGurn, President of Sales and Distribution for Vevo joined me for a discussion around Vevo’s FAST strategy. (Listen here)
Kevin discusses the success Vevo is seeing with regards to their content programming and how it changes per region; their monetization strategy with advertising; how they are getting such high engagement numbers; the importance of multi-platform distribution; and why the largest volume of their viewership happens on the large screen.
If your company has an executive they would like to be considered for the interviews series, please reach out to me.