Winning Strategies For Buying Advertising Across TV and Online Video
For over a decade, tech companies have tried but failed to converge online video and TV advertising. However, in the past year broadcasters and the programmatic industry have begun to seize this opportunity. As TV transitions from “programanual” to programmatic and online video becomes more brand-safe, high-quality inventory, the strategies of buyers, sellers, and vendors must shift quickly.
At the Streaming Summit, taking place as part of the NAB Show New York on Oct. 17-18th, one session will look at new tools and strategies to make TV and video buyers, vendors, and broadcasters more efficient and capitalize on the new video economy. The panel will focus on strategies for optimizing spend for video advertising across TV, OTT, and online and will include perspectives from TV and online video buyers, technology enablers, and broadcasters. (Session details)
With 100 other speakers and 40 presentations and discussions, it’s going to be a great two days covering the entire streaming media technical and monetization workflow. Use my personal discount code of dan18 and get a pass for only $595. #streamingsummit