I have a few speaking spots open on round-table panels for the Streaming Media West show, taking place November 2nd and 3rd in Huntington Beach CA. Contact me ASAP if you are interesed in any of them, they will get filled fast.
Thursday, November 2nd 2017
Building a Scalable Next Generation TV Service
As operators and media companies navigate through the growing mix of technologies and the changing TV environment, content owners continue to experiment with new TV services and OTT solutions. With the goal of finding new revenue streams, and retaining audiences, service providers are continuously introducing new engaging features that cater to today’s personalized viewing habits. This panel will dive into the technology landscape for scalable Next Generation TV deployments as well as how content owners can tackle scalable content distribution in a cost effective manner.
Opportunities and Challenges of Video Streaming in the Connected Home
Virtual assistants such as Alexa, Google Home, and Siri are quickly moving from niche to mainstream. Streaming audio and video are the cornerstone of a successful skill deployment. This session explores the integration of virtual assistants into the connected home and their non-traditional business model. Attendees will learn about balancing production requirements and return on investment with the potential rewards of tightly integrating their brand into their user’s daily routine. Panelists will also share their experiences of managing user expectations while exploring unobtrusive monetization paths.
Predicting The TV Content Consumers Crave
For decades, TV ratings have been the main barometer of commercial television success. But with the instant delivery of programming across all types of devices, content providers need to understand what viewers want before it arrives on their TVs, tablets and phones. Featuring top executives from the TV industry, this session will explore findings from Altman Vilandrie & Company’s annual consumer video survey, which for the first time will feature data on how and why consumers make viewing decisions – including the importance of program themes, networks, actors and creators.
The Future Of Video Codecs: VP9, HEVC and AV1
The upcoming support of HEVC on iOS is bringing new dynamics into the video codec world, and by end of the year AV1 is going to be released. At the same time, VP9 gains a lot of popularity among content providers especially for Web browsers as well as Android devices. This panel will discuss what is the status of the different video codecs today, what are benefits and problems, and how this will change in the future. It will also discuss the question if the industry is are getting into a codec war again, where content providers will have to support multiple video codecs in parallel to reach all devices.
Measuring The Success of Video On Social Media
Brands are expanding their budgets and resources into social media and online video marketing, yet less than 20% of marketers believe that social media has proven its quantitative impact on their business. In this interactive session, you will hear how brands value their media investments, track their data across social platforms, and leverage it to impact sales and reputation. From global view count, to platform specific formats and influencers, the panel will share their insights and perspectives into the KPIs of successful content.
So Many Platforms, So Little Time: Winning The Race For Reach
For content providers, achieving ubiquitous reach in today’s fragmented market often is a race against time and resource limitations. Unlike the simpler early days of web video, providers must write apps for hundreds of variations of mobile and streaming devices, gaming consoles and smart TVs, or risk losing market share to larger or more aggressive competitors. At the same time, many digital-first content providers are focusing on social media video experiences, further disrupting the landscape. This panel would bring together traditional and internet content providers to discuss strategies that can be used to quickly and efficiently extend cross platform reach and streamline app store certification processes.
On Friday November 3rd, Engineer Nick Ruff from the Video Infrastructure Team at Facebook will kickoff the Streaming Media West Conference with a keynote all about live streaming. His presentation will walk through Facebook video including upload, encoding, and a new product Live With. Live With is available for all profiles and pages on iOS, letting you invite a friend into your live video so you can hang out together, or broadcast the conversation to an audience. In this talk, Nick Ruff will discuss how Facebook bridged the trade-offs between video streaming technologies to enable real-time multiparty broadcasting.
Updated: I’ve gotten a lot of RSVPs so it’s on! Details to come.