For a long time now, the term streaming media has been thought of as something sold by vendors. For the first few years of any new technology, the terminology is bound to get confusing and used in the incorrect manner. But 13 years since streaming media technology was first used on the Internet, I think it’s time we describe the technology and services correctly.

Streaming media is not a service. You don’t sell streaming media. It’s a technology, plain and simple. I see a lot of websites by industry vendors that list streaming media as one of their services. What they should be saying is they sell content delivery. If that content is delivered via streaming, downloading, progressive downloading, webcasting etc…who cares? I know that many use the term this way because that’s what the market bears, it’s the way customers refer to it and it’s what everyone has gotten use to. I’m guilty of the same, as that’s how I sold the service back when I was at Globix. But I think 13 years later, we are at the point where as an industry we should be working together to describe and sell the services correctly.

I am looking to hire someone for a few months to help me with the planning of the Streaming Media Europe show taking place October 4-5th in London. Primarily, I am looking for someone to work with me on the following:

• conference agenda. talk to people in the UK about what topics they want to see at the show, help write session descriptions and help organize the show format
• speaker placement. help me go through all the submissions I get, help me reach out to and invite other speakers, and create a list of speakers we want to target to get to the show
• be on hand at local networking events to represent the Europe show and talk to people, collect cards, network etc…. we do a few of these leading up to the show. the next one is March 6th that we are doing with Kendra
• at the show, help me get speakers into the rooms, make sure all runs smoothly etc..

We have a good local UK pr, marketing and sales team already in place so there is no help needed on sales, marketing and all the really hard work. Of course, we always open to ideas on how you may want to help there but the biggest help I need is really the speakers and the shows agenda.

There would be some months where there would be work, and other months were there would not be any. The busy months would be in April and May when we would have to plan the advance program and then September the month before the show and of course the 3 days of the show in October. In June, July and August there would not be much to do aside from some e-mails.

If you are interested, please contact me ASAP as I will be making a decision this week. You MUST be based in or around London and your current job must not be a conflict of interest.

In the past day or so, USAToday.com relaunched its website with a new layout, new editorial features and new content. But the one piece of content they didn’t feature is video. How can this be? Am I the only one who now can’t find video anywhere on their website? With all that is going on with news organizations saying how much print is dead an how their online properties are crucial to their survival, I find it hard to believe that someone as large as USA Today is not using video to tell their stories. Can anyone show me where on their website you can get video? I have to believe that I am either missing something and don’t see a link somewhere or they have completely buried the video somewhere else on the site.

The Wall Street Journal had a good article last week reviewing the current MobiTV service on Sprint Nextel and AT&T’s Cingular networks. The outcome of the review is that MobiTV’s service is still the only one that provides "live" streaming of TV with no requirement of downloading the content to the device like the Verizon’s V Cast system requires.

All in all the MobiTV service got a pretty good review. The biggest downside to the experience for the reviewer was that her eyes got tired after 30 minutes due to the small screen not being the ideal device to watch long form content. Non surprise there, short form content is the only type that has a shot at making any traction on mobile devices. While the cost of the service was also outlined, that’s another one of the many factors that I believe keeps it from being adopted here in the States.

One thing I would of liked to have seen in the article is a breakdown on MobiTV’s subscriber numbers broken out by country or region. How many of the 2 million current subscribers are based in the U.S.? They don’t seem to say anywhere on their website or in their press releases. My guess is that less than 10% of their business is coming from the U.S. today.

Chuck Johnson, the co-founder and former CFO and SVP of The FeedRoom contacted me and wanted me to let people know on my blog that he has left the company. Chuck and The FeedRoom split on good terms and Chuck will continue to work with the company on some strategic issues.

In Chuck’s e-mail to me this morning he was reminding me that it was nearly 8 years ago to the day that I first met with him and the FeedRoom and helped them work on their business plan. Time goes by too quickly it seems. It’s hard to believe that Bart and I have been talking to each other for so many years already.

Chuck says he is "looking to get reinvigorated" and is interested in people contacting him with opportunities they think may be of interest to him.

If you are looking for a new position, have taken a new job or are a company that has a job opening, let me know. In many cases I will highlight it here on the blog – free of charge.

Today, every organization is a media company whether they realize it or not. When it comes to video, most companies already produce and distribute a wide range of content via internal and external distribution channels. But when it comes to outsourcing the delivery of this content, no two service providers seem to name and sell their services in the same manner, thereby creating market confusion for buyers.

So for last months Streaming Media magazine I wrote an article entitled "Five Questions: Shopping For Video Hosting" that gives details on the five most important questions you’ll want to ask when evaluating any content delivery provider.

What questions do you make sure to ask providers when shopping for content delivery services?

We have some great sessions at the Streaming Media East show in May talking about the business of user generated video.

Consumer-generated video was a big story in 2006 and continues to be so in 2007. From the latest media companies to garage-bound startups, it seems that everyone is incorporating user-generated content and community into their business plans. But questions still remain: Will business models emerge to drive profitability? Will marketers embrace this new type of media? Is UGC all a bubble waiting to burst? Hear how these sites are tackling these questions while looking for ways to differentiate themselves in a crowded space. Tap into what’s next on the horizon for sharing video content and new innovations in social media. Find out about the positives and negatives surrounding copyright issues and content ownership. Come to the Streaming Media East show and hear about business models and potential revenue streams related to user-generated video communities.The panelists include:

• Moderator: Raghav Gupta, Director, Business Development & Strategy, Brightcove
• Panelist: James McQuivey, VP, Television & Media Technology, Forrester Research
• Panelist: Daniel Blackman, Strategic Partner Development Manager, Google
• Panelist: Dmitry Shapiro, CEO, Veoh Networks
• Panelist: Brian Kalinowski, COO, Lycos
• Panelist: Bambi Francisco, Columnist and Correspondent, MarketWatch

What topics or points would you like to see discussed at this session? Please include them in the comments section for your chance to win a free conference pass to the show.