Due to a few last minute cancellations and changes with speakers for the Streaming Media West show, I have a few speaking spots that have opened up. I am accepting speaking requests from everyone for these spots, including from vendors. They will go fast, so email me right away if interested.

Wednesday, November 18th, 2009, 11:45a.m. – 12:30 p.m.
Monetizing Long-Form Video (panelist)
Everyone has heard about ways that online video can be monetized, but has anyone ever
heard an actual case study depicting success in video monetization? For all the
talk of short-form videos from YouTube and other UGC sites, professionally
produced, long-from video content may have the best potential to create
sustainable online video monetization. With the rise of Hulu and major
syndication deals making long form video more prominent, if not prolific
online, what is working today for content owners and portals that want to
monetize this format? This session will show actual success stories with
actionable takeaways, as well as a discussion of what the future holds for the
success of long-form content.

Wednesday, November 18th, 1:45 p.m. – 2:45 p.m.
Making Effective Online Video For Education (moderator)
The tools for making video are becoming increasingly accessible and easy to use. But when it comes to providing quality education, simply making video is not enough. To be truly useful, video must not detract from the content, and ideally should enhance it. In this panel experts in the field will discuss methods and tips for producing programs that make the most of online video's advantages in order to create a better learning experience.

Thursday, November 19th, 2:00 p.m. – 3:00 p.m.
How Old Media Is Embracing Online Video and New Media (moderator and panelist)
This session will discuss how converging media technologies are redefining traditional distribution methods; how interactive and on-demand services are changing; and how entertainment and news video is being consumed. Come hear from some of the leading publishers, broadcasters, and advertisers about the impact that video and new media is having upon their business models.

Tomorrow at 2pm ET I’ll be moderating another StreamingMedia.com webinar, where Microsoft and Level 3 will be presenting details on how to deliver HD video over HTTP.  Attendees will learn about Smooth Streaming technology and how, when combined with a CDN, it can deliver high-quality video, making true HD 1080p media experiences a reality. You’ll also learn:

• What Smooth Streaming is and why it is the future of online video delivery
• How Smooth Streaming delivers HDTV-quality experiences over HTTP
• How it has been successfully implemented for major live events and on-demand content
• The end-to-end steps for delivering your content with Smooth Streaming

There will also be an extensive Q&A session after the presentation so bring your questions and we’ll get to as many of them as possible. You can register to attend this free webinar here.

While many large ad small CDNs continue to try burn through a lot of cash, trying to turn a profit from delivering content on the web, content delivery network EdgeCast has been EBITA positive since Q2 and become profitable last quarter. The company, which has raised just $6M in one VC round, and a little over $10M in total, has grown their business very nicely in the past two years, with only a fraction of the money other CDNs have raised.

While EdgeCast won't talk about or disclose their revenue, I know they are slated to do between $15-$20M in total revenue for 2009. This is a far cry from the CDN revenue that Akamai, Limelight, Level 3 or CDNetworks is doing, but it does show that CDNs can in fact be profitable. While it is easier to turn a profit as a smaller provider, since you need less money, to date, even most smaller CDNs haven't even been able to survive. Panther Express raised over $20M during the course of their existance, wasn't profitable and ended up being sold for around $2.5M. (Originally I reported the number was $5M, but have since learned it was even less than that) CDN Vusion burned through $11M in VC money in 24 months and went under earlier in the year. EdgeCast has spent half the money Panther did, and has almost the same revenue to show for it, as a profitable company.

Over the next few months, EdgeCast is going to have to decide how big they want to grow to and what they want to become. While they can still grow their revenue, if they want to take their business to the next level  and say double their revenue, they'd have to go out and raise more money. Doing so would put them under a lot more pressure to grow faster and try and maintain profitability at the same time. But if they want to remain profitable, stay small and nimble and work towards being acquired by one of the telcos, they can just keep doing what they are doing now, with no additional funding.

For their part, I hope they stay small, stay focused and don't raise a lot more capital. Multiple telcos have said how much they like working with EdgeCast and a few of them have even publicly predicted that before long, one of the telcos will have to acquire someone like EdgeCast when the telcos are forced to stop re-selling CDN services and bring them in-house.

Yesterday, TiVo and Blockbuster announced that consumers who have a Series 2 or Series 3 TiVo unit can now rent movies from Blockbuster. The service, which was originally announced in March, went live yesterday with movies costing between $2.99 and $3.99 a piece. While the release says that "subscribers can now rent hot new release movies", I couldn't find any movies to rent that I would call "hot new releases". The "new releases" section contained movies like "Shrink", "The Last Resort", "Dance Flick" and "Battle For Terra". As of this morning, there were 658 movies available to browse and Blockbuster said that "in the coming weeks," it will expand the number of movies available and provide a "select" number of HD titles.

Frankly, I don't understand Blockbuster's strategy with TiVo. While it makes perfect sense to bring their content to the device, why launch with a service that's only half baked? One of the biggest arguments made by Blockbuster on why they have an advantage over Netflix is that they have rights to first-run movies, something Netflix does not have. But then they launch the service with no first-run movies and don't even offer anything in HD quality.

While it's good to see Blockbuster working to get content on more devices, TiVo alone won't do much for the company since according to TiVo, as of last quarter, the company had 1.6 million standalone TiVo subscribers. While TiVo doesn’t break out how many Series 1, 2 or 3 units have been sold individually, if we assume that one million of these subscribers have a Series 2 or 3 unit, Blockbuster is realistically reaching a million or less consumers. And based on adoption numbers we have seen with Netflix's streaming on the Xbox 360, about 10% of Xbox 360 owners use the Netflix service. Keep in mind, Netflix streaming is free so the adoption numbers will be higher than those who have to pay to stream a movie with Blockbuster. That puts the number of consumers who are realistically going to use the Blockbuster service on TiVo probably at around 50,000 or less. That's not a big number.

Anything Blockbuster can do to bring content to more devices will help the company and this is the first step of many. But without having "hot new releases", HD quality and a large enough consumer base, Blockbuster is still going to have trouble getting their digital media strategy to pay off.

Baron's says Akamai "shares are trading higher in a down market this morning amid rumors that the company might be a takeover target for Google." Baron's is only reporting what they hear, but seriously, who starts these rumors? Why would Google buy Akamai? They don't need a CDN, they have their own. And even if they needed more capacity or reach, they would not spend billions to acquire it. They could build it for a fraction of that cost.

Not to mention, what would Google do with all of Akamai's customers? And why would Google pay to buy a bunch of servers and infrastructure that is dedicated to deliver content using Microsoft's technology? And for some who say that Google would want Akamai's revenue, they would not deliver content for Microsoft, so how much revenue is that alone they would lose?

I can't think of one single reason that makes sense on why Google would buy Akamai, unless Google wanted to get into the business of delivering content for third party content owners, which would not help their core business in any way.

Eighteen months ago, the online video platform space was largely dominated by only a handful of providers in the industry. But today, with over two dozen companies now providing services to the market, the online video platform space is hotter than ever. We've seen Brightcove become profitable, Ooyala able to raise money in a bad economy, KIT digital making acquisitions and offerings like those from Kaltura based on open-source technology, coming to the market. The online video platform space is changing, services are evolving and more importantly, the business is maturing.

This was the main reason why StreamingMedia.com decided earlier in the year to dedicate two whole days to the subject and launch the Online Video Platform Summit at the Streaming Media West show in November. The entire event has been organized to show content owners how to use video management platforms, the value they provide and demonstrate successful real-world use cases. The event also brings together nearly every vendor in the online video platform space and gives attendees the ability to see many of these platforms in action. You can see the agenda here.

We are very pleased to announce, and would like to thank, the following companies who are involved in the show as sponsors, speakers or presenters: Adap.tv, Adobe, Akamai, Artivision, Brightcove, Datpresenter, Delve, Digitalsmiths, Endavo, EveryZing, Fliqz, Kaltura, KickApps, KIT digital, Kyte, LongTail Video, Multicast, Ooyala, Origin Digital, Reality Digital, Sorenson Media, Truveo, TubeMogul, Twistage, Veeple, Visible Measures, VMIX, voped and YuMe.

The summit has been designed to help organizations of all types, not just those for whom video is their core business. Come join video publishers of all types and sizes as well as the industry and see first-hand how these platforms work, what they cost and the impact they can have on your business.

As a thank you to my blog readers, I'm offering everyone the ability to register before October 30th for only $495, using my personal discount code of DRF1, which is $200 off the price to attend.