The Promise Of TV Everywhere Is Doomed For Failure, Here’s Why
A few weeks ago, I got to get hands-on with Comcast’s TV Everywhere service, dubbed “Comcast On Demand,” via a friend that’s in the trial. (I’m not in the Comcast trial personally but am in the Verizon’s TV Everywhere trial and will blog more about Verizon’s trial when I am allowed.) While Comcast continues to make a lot of noise about the service, I think consumers are going to be very disappointed when it rolls out to all 24 million Comcast subscribers by January 1st.
While I know the beta offering I saw is going to change by the time it rolls out in the New Year, the lack of any underlying business model and user limitations won’t be changing. The biggest problem is that these offerings are not truly “TV Everywhere”. You can’t get the content outside your home, when you travel, to any device other than the PC and whatever you stream with Comcast On Demand counts towards your cap.
When Comcast announced their plans, their press release said that the content will be available to any Comcast subscriber on any Internet connection which leaves one to believe that if you are on the road and traveling, you can access the offering online even if you aren’t using Comcast for the connection. But the fact is, that won’t be possible. In a call I had with Comcast a few weeks back, Comcast acknowledged that the service won’t be available to anyone outside of Comcast’s network. So if I can only get this content when I’m at home, where my TV is, why would I watch it on my computer? The value in a TV Everywhere service is the ability to get the content outside of my home, when away from my TV.
Not to mention, full channels by the broadcasters won’t be available and the overall content inventory will be limited. I have spoken to almost half of the 24 content partners in Comcast’s trial about their selection of content and the vast majority of them have said they plan to only make a small fraction of their content available online. Many of them honestly didn’t seem too excited about the service and some mentioned they are in the trial simply to test this whole idea out and collect intelligence on the market.

