As is the case when you have nearly 150 speakers, we've had three cancellations this week. The following sessions have open spots on them and I am accepting all speaking requests. I will be filling them today so please contact me ASAP if interested.

Wednesday, Nov. 18, 2009
The Impact Of TV Everywhere And Over-The-Top Video – 10:30 a.m. – 11:30 a.m.
TV Everywhere is currently construed as a TV-to-PC service. Is this type of online service enough to slow consumer consumption of and defection to over-the-top video services? What more must cable providers do to grab the attention of their subscribers? With OTT services now incorporating HD video, social media, 3D interfaces and even new types of entertainment like 1 versus 100, can TV Everywhere possibly compete?

Wednesday, Nov. 18, 2009
Making Effective Online Video for Training and eLearning – 11:45 a.m. – 12:30 p.m.
The tools for making video are becoming increasingly accessible and easy to use. But when it comes to providing quality education, simply making video is not enough. To be truly useful, video must not detract from the content, and ideally should enhance it. In this panel experts in the field will discuss methods and tips for producing programs that make the most of online video's advantages in order to create a better learning experience.

Thursday, November 19th, 2009
Live Broadcasts & HD Video: Can Web Video Scale To TV-Sized Audiences? – 11:30 a.m. – 12:30 p.m.
Last year we saw a big uptick in the number of high profile, large-scale live events on the web. Most weren't offered in HD, and the debate still remains whether the Internet is even capable of supporting live events with the kind of traffic seen from TV broadcasts. We'll explore this discussion from all angles-technology, infrastructure, and quality-to get a feel for what the barriers are and when we can expect to see more large-scale live events delivered in HD.

If you are going to be in the San Jose are next week, we’ve got a lot of networking events taking place during the Streaming Media West show for those in the online video community. Here’s a quick list of what’s taking place and I’ll update this post as I learn of more events. If you want to find out about events as soon as I know, follow me on Twitter.

Monday Nov. 16th
Brightcove is throwing an exclusive executive networking event at the St. Claire Hotel in San Jose, CA from 7:00 – 10:00 pm PT. Brightcove says that attendance is limited and that registrations will not be taken at the door. You must be pre-registered to attend Brightcove’s networking event. http://brightcovewest.eventbrite.com/

Tuesday Nov. 17th
Streaming Media West opening reception and networking event in the exhibit hall from 5pm-7pm. If you don’t already have a pass, you can register in-person using the discount code of DRF1 and get a FREE exhibits pass which gets you in to the exhibit floor, all the networking events and the keynotes. www.streamingmedia.com/west/exhibitors.asp

Tuesday Nov. 17th
Special Streaming Media West Networking Mixer from 7:00pm – 8:30pm in the San Jose Marriott Ballroom. The event is FREE but you must RSVP at: www.streamingmedia.com/west/networking.asp

Wednesday Nov. 18th
Join us for the best Readers’ Choice Awards party ever! The RCA Awards Reception will be held in the San Jose Marriott, Wednesday, November 18 from 7:30 p.m. – 9:30 p.m.

Mix it up—or should we say REmix it up—at our rocking party following the award ceremony: open bar, video remixing legends Eclectic Method, networking, and dancing galore. www.streamingmedia.com/west/readerschoice.asp

If you forget what’s taking place next week, or not sure on the location, call me at anytime on my cell at 917-523-4562 and I’ll give you the details.

With so many broadband enabled devices capable of streaming content to the living room, I thought it would be a good idea to let attendees to next week's Streaming Media West show the ability to get hands-on with as many of these devices as possible.

I'm happy to announce that we've set aside some space on the exhibit floor, booth 416, where attendees can see content offerings available on the Xbox 360, TiVo, Roku, VUDU and FLO TV.

Stop by and see 1080p streaming on the Xbox 360; Netflix and MLB.TV streaming on the Roku; Amazon On Demand and Blockbuster streaming on TiVo; VUDU's HDX quality on a broadband enabled LG Blu-ray player; and FLO TV's new personal television. I'll be at the booth showing off these devices, doing demos and representatives from these companies will be there at times as well.

This is a great opportunity for anyone who's never been hands-on with these devices and platforms to see them in-person and I thank these companies for providing us with the hardware.

If you have a device you want to have featured in our device pavilion, for free, contact me ASAP.

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DRF1, which gets you $200 off the ticket price. You can attend all three days of the SM West show for only $695 or get a FREE exhibits pass which gets you into the show floor, all three keynotes and the networking events.

With online video viewership at an all-time high, questions around monetization and syndication are of the utmost importance for TV and content executives. At next week's Streaming Media West show, executives from FOX, Disney, NBC Universal, MTV, HBO Broadband, EPIX, MLB, YouTube/Google, Turner, CNN Money, Comcast, Associated Press, FUNimation, Mountain Sports International and others will discuss how converging media technologies are redefining traditional distribution methods.

Taking place over three days, the Streaming Media West show has numerous sessions on topics relevant to TV and content executives, including:

• The Impact Of TV Everywhere And Over-The-Top Video
• Successful Content Syndication and Aggregation Strategies
• Monetization And Video Advertising Formats
• Bridging TV And Broadband And Cutting The Cable
• The Impact Of Broadband-Enabled TVs, Gaming Consoles And Devices
• How Old Media Is Embracing Online Video and New Media
• Monetizing Long-Form Video

Come hear from the leading broadcast and content companies on the disruption they see taking place from Web television, TV Everywhere, broadband enabled devices, advertising standards and HD video.

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DRF1, which gets you $200 off the ticket price. You can attend all three days of the SM West show for only $695 or get a FREE exhibits pass which gets you into the show floor, all three keynotes and the networking events.

Make no mistake, the online video platform space is hot right now. So hot that we've been able to gather more than 30 companies in the video platform ecosystem to join us at our new Online Video Platform Summit, taking place during the Streaming Media West show in San Jose next week.

With more than 50 vendors
in the space, there have never been more online video platform solutions on the market. But with so many choices comes confusion, and that's where the summit fits in. Our goal with the summit is to help publishers of all types and size, not just those for whom video is their core business. The real value of a summit is the ability to see these platforms in person, watch live demos and talk to the companies in the market.

We've got a great lineup of speakers over two days covering all kinds of facets of the video platform space and demos by nearly a dozen leading companies. It's not too late to get your pass and if you use my personal discount code of DRF1 when registering, you can attend both days of the summit for only $495.

There's a lot of vendor announcements coming out next week during our Streaming Media West show and we're going to do our best to cover as many of them as possible, even while we're running the show. For those vendors who have not already briefed us, please contact us this week to let us know when your release is hitting the wire. I already know of a dozen or so releases expected next week and we want to make sure we include all of them in the news roundup we'll be doing.

I will be linking to the news on my blog next week, but probably not doing full write-ups of the releases until after the show is over. If you get us your releases this week, under embargo, I'll try to write something up so that's it's ready for next week. I will be Twittering a lot during the show so I can get a bunch of news items out quickly so look for that. We'll be using the hash tags of #smwest09 and #ovps09 on Twitter.

Starting on December 8, Sony plans to make the movie Cloudy With a Chance of Meatballs available for streaming, at 720p, a month ahead of the retail release, to those who have broadband-enabled Sony TVs and Blu-ray players. The catch? It will cost users $24.95 for a 24 hour rental, or the same price as buying it on Blu-ray.

While some studios have been experimenting with the idea of "day-and-date" release, this offering by Sony isn't even that. While one could argue that you're streaming the movie a full month before you can even buy it on DVD or Blu-ray, charging $24.95 for a rental simply means that Sony is setting themselves up for failure. It's ironic that for all the noise some studios make about offerings like this, they are never willing to go on-record and give out any details on how many movies were sold. I wonder why.

How Sony can think this is a value to any consumer is beyond me, except for the fact that the studios have been treating customers like this forever. Two years ago, many of the major studios talked about doing day-and-date releases, which is the act of releasing a movie on DVD, VOD and on digital services like iTunes all on the same day. Consumers got excited with the idea, but according to Rentrak, only 30 movies were released last year day-and date on DVD and VOD, not including iTunes. Sadly, none of this comes as any surprise though since according to Rentrak, cable and telco VOD transactions are up 14% year over year. The studios, with their short-sighted vision, are still worried about digital distribution eating into their VOD and DVD profits and would rather fight it, even though consumers are demanding it.

Updated: As if this should surprise anyone, Sony's CEO was quoted in the NYTimes in reference to the $24.95 price saying. "We don’t need a war with Wal-Mart or any other organization, and I don’t think they’re hostile to this." More proof that the studios only care about their DVD revenue.

Related posts:

– MPAA Whines About Piracy And BitTorrent On 60 Minutes, When Will They Learn

– This Is Just Stupid: Digital HD Downloads Still Cost More Than DVDs