Last month, Ron DeSantis took to Twitter Spaces announcing he was running for President, via a live audio only stream. Not surprisingly, the Twitter platform had technical issues that impacted the event proving that Twitter is not a stable platform for large-scale broadcasting.

For nearly 30-minutes, Twitter couldn’t get the audio stream to work with about 600,000 users waiting for it to start. There was a host of issues reported by users including with the Twitter app on phones, with some users saying it only worked in a browser. When it did get underway, the stream peaked at 257,831 simultaneous users in David Sacks main space and when combined with Elon and DeSantis’ spaces, concurrent listeners peaked at “over half a million“, according to Twitter. Elon Musk suggested the technical problems were due to the fact that so many people showed up to listen to the stream and that they, “broke the internet”, which is laughable. Twitter didn’t break the Internet, it simply broke Twitter, without a lot of traffic, showcasing just how poorly their platform scales. Twitter also called it, “the largest-ever social media gathering”, and that the size of their audience was “staggering”, but neither of those are accurate.

David Sacks who moderated the audio event and has some sort of technical role with Elon Musk, tried downplaying the technical problems saying, “we got so many people here that we are kind of melting the servers, which is a good sign.” A good sign? If all it takes is 6000,000 users trying to listen to a low-bitrate audio stream on Twitter to “melt their servers”, it shows just how poorly the Twitter platform performs. A low-bitrate, audio only stream is as easy as it gets. Last week, Jio announced they hit 32 million simultaneous users for video, for IPL and I’ve learned the bitrate was around 1Mbps.

After the event, some current Twitter employees told me that there was no pre-planning for the event, no stress test done and no contingency plan in place if there were technical issues. None of this is surprising since Twitter laid off so many employees tied to their infrastructure and those responsible for their servers, cloud services, storage, etc. The decision to do a live audio only stream also makes you wonder why video wasn’t used? There is no better medium for storytelling than video, so I find it odd there was no video option. Post-event, Twitter said, “Ron DeSantis’ presidential campaign announcement proved to be a tremendous success,” and Twitter is still spinning that narrative two weeks later.

Podcast Episode 59 is live! This week we discuss the Netflix password sharing notifications that have started rolling out in 103 countries and territories and the challenges users are having in understanding how Netflix will enforce the rules and what exactly classifies as a violation. We also detail the roll out of Max, with less than .1% of HBO Max accounts having technical issues and highlight some new details from YouTube TV around NFL Sunday Ticket regarding simultaneous stream counts, multiview and video quality. We also breakdown the laughable comments by Elon Musk and others at Twitter who suggested they “broke the internet” and “melted their servers”, due to 600,000 users trying to stream live the audio of Ron DeSantis announcing his 2024 presidential bid on Twitter Spaces.

Companies and services mentioned: Netflix, Disney, Twitter, Max, YouTube TV, Warner Bros. Discovery, HBO Max, AOM, Beamr.

Netflix announced that password sharing notifications started rolling out in the US, Europe, Asia, New Zealand, Australia, and Middle East (103 countries and territories total) for members of their standard and premium plans (without ads), but with some changes on how they have done it in other countries. As expected, an account is only allowed to be shared with individuals living in the same “household”. You can add another member for $7.99 a month per person (US) and the extra member (1 or 2 max depending on account type) must be activated in the same country where the account owner created their account.

But unlike the password sharing rollout in New Zealand, Canada, Portugal and Spain, I don’t see Netflix asking US users to set a “primary location” for their account. See my post on that roll out here: “Netflix’s New Account Sharing Rules Are a Mess With Confusing, Incomplete and Conflicting Information.”

It’s unknown how Netflix plans to enforce the restriction of password sharing with members who don’t pay to add new users to their account. It is interesting to note they are not giving users a pop-up message telling them to set a physical default location, like they implemented for users in New Zealand, Canada, Portugal and Spain. In those regions, Netflix said that if they, “detect persistent use of a device outside of the primary account owner’s household, we may ask them to verify that device before it can be used to watch Netflix.” Netflix said that members that trigger this alert will have to sign into their account and verify the device based on a, “verification code sent to the account owner email address”. It’s not clear if that’s how they plan to enforce password sharing in these new locations, but I would expect to see some sort of verification required.

During Netflix’s Q1 2023 earnings results, the company briefly discussed their paid sharing policies, which went into effect in New Zealand, Canada, Portugal and Spain in February. Although the company acknowledged there was an initial cancel reaction in Canada and the other markets, they said that churn was quickly offset, but didn’t give out any numbers on churn or cancellations. It should also be noted that the new rules rolled out about six week before the end of Netflix’s Q1 2023 quarter, so not enough time had gone by for them to truly see what the short or long-term impact might be, good or bad on their business.

As of the writing of this post, I have not gotten my notification email from Netflix as of yet nor do I see many on Twitter talking about the changes. But it’s coming and there is going to be quite the backlash online. Short-term, Netflix will take a hit with some cancellations but long-term, it’s possible they make more money by cracking down on account sharing. It’s something wall street and everyone else in the industry will be closely watching over the next few quarters.

Podcast Episode 58 is live! This week I discuss the technical issues that YouTube TV, Apple TV and Netflix all had in the past 30-days with a live event/stream on their platform. I also break down all the key numbers from Disney’s earnings including the 3.8 million sequential decline of Disney+ Hotstar subs, their comments that the price increase for Disney+ without ads had no meaningful negative impact on churn, and the latest non-news on ESPN going DTC. Also highlighted are comments from FOX’s CEO on why they don’t have a D2C sports offering and Netflix’s announcement that their ad-supported plan has nearly 5M monthly active users globally.

Companies and services mentioned: Netflix, Disney, ESPN, Hulu, Peacock, NFL, IPL, FOX, Apple TV, YouTube TV, MLS Season Pass.

In the past 30-days, YouTube TV, Apple TV and Netflix all had technical issues with a live event/stream on their platform. On May 17th, technical issues marred the final minutes of YouTube TV’s stream of the Heat-Celtics NBA playoff game on TNT with users getting a looping ad for The Little Mermaid. Clearly YouTube TV had some issues on the DAI side with insertion and playback of the ad. YouTube TV was quick to acknowledge the issue on Twitter saying, “we’re aware of it & our team is working on a fix.” [Updated May 22] Some YouTube TV users are reporting online that they have received two weeks of the service for free, after contacting YouTube TV about the outage.

On April 15th, MLS Season Pass on Apple TV+ went down, due to a problem across all of Apple’s cloud services, with some users reporting an outage of two hours. Neither MLS or Apple communicated the technical issue on their websites nor social media channels, which is 100% unacceptable. Pretending it doesn’t exist is a TERRIBLE strategy, especially when it’s a service consumers pay for. [UPDATED May 19] Apple tells me that it was up to the clubs to determine how to communicate the outage with fans, with some clubs contacting fans to say, “We apologize for the technical difficulties with your MLS Season Pass subscription this past Saturday. The issue was resolved as quickly as possible that night. We appreciate your patience and support of [xx club] and MLS.” That’s good, but it happened after the fact and the outage wasn’t acknowledged at all during the outage.

One day later, on April 16th, Netflix’s live stream of the ‘Love Is Blind’ reunion never got underway as Netflix had a technical issue. The company acknowledged the problem on Twitter, apologized, and decided to make the video available on-demand only. In Netflix’s Q1 2023 earnings call, the company addressed the outage saying:

• “We’re really sorry to have disappointed so many people. We didn’t meet the standard that we expect of ourselves to serve our members. And just to be clear, from a technical perspective, you know, we’ve got the infrastructure. We had just a bug that we introduced. Actually, when we implemented some changes to try and improve live streaming performance after the last live broadcast Chris Rock in March, we just didn’t see this bug in internal testing because it only became apparent once we put sort of multiple systems interacting with each other under the load of millions of people trying to watch Love is Blind. So, we hate it when these things happen, but we’ll learn from it and we’ll get better and we do have the fundamental infrastructure that we need.”

All of these outages and technical issues are a reality of the industry when the streaming video stack is as complex as it is. These outages and technical issues will never go away completely – ever. Anyone who thinks otherwise isn’t living in reality. Yes, all streaming platforms are doing everything they can to mitigate outages and technical issues as much as possible, but these aren’t cable TV platforms which have 100% control over the entire video stack end-to-end, including the hardware.

The media doesn’t seem to understand the core differences in the technology and infrastructure of cable TV versus delivering video over-the-top. Some of their suggestions on how to “fix” these issues show a complete lack of understanding of the basics of how streaming media technology works. All that aside, outages across OTT platforms for both live and on-demand content will never go away. Overall, OTT platforms continue to improve upon the user experience and will become more reliable, but with more users, (scale) and new business models (advertising), it brings more complexity and technical challenges- and that will only increase.

Podcast Episode 57 is live! This week we highlight the Q1 earnings news from Brightcove (will lay off 10% of company), Vimeo (CEO could get $800,000 bonus), Paramount (+ added 4.1M subs), Comcast (Peacock subs up 2M), Warner Bros. Discovery (expects DTC business to be profitable this year) and the latest cord cutting numbers with over 1M pay TV losses in Q1.

We also discuss problems we are seeing with many resumes and LinkedIn pages by those looking for new jobs in the industry. We share feedback on what you should be doing if you are looking for a new job and how you should be setting yourself up for success.

Podcast Episode 56 is live! This week we highlight some of the news from the NAB Show and detail the technologies and business models we heard talked about the most. We also discuss the trends we saw at the show, vendor messaging, specific data shared from speakers and what impressed us. We also cover some numbers you need to know on cord cutting, P&L and ARRU from earnings related to Roku, Comcast (Peacock), Amazon, Verizon, Meta, Netflix and others.

Companies and services mentioned: Roku, Netflix, Amazon, Verizon, Peacock, HBO Max, Comcast, Brightcove, Harmonic, Haivision, Amagi, IMAX, Bitmovin.