Revision3’s CEO Jim Louderback to Keynote Streaming Media East Conference

Revision3Little did I know when I invited Revision3's CEO Jim Louderback to keynote the Streaming Media East show that his company would be acquired by Discovery Communications only two weeks before. But I'm happy I did because during his keynote, Jim will lay out a wide range of the lessons he's learned over the last five years at the helm of the leading Internet Television Network.

Some of the themes he'll explore on Wednesday May 16th include the three different types of viewing and why they matter; how people are really making money with Internet video; and the winners and losers in online video – including those who don’t know they’ve lost yet. The keynotes are free to attend, so go online and register for a free exhibits pass and you are in!

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XO Communications Launches CDN Services Using Limelight’s Managed CDN Platform

LogoEarlier in the week, XO Communications (XOHO.OB) announced the launch of Concentric Cloud Solutions, a division of XO Communications that will be focused on providing cloud services for computing, content acceleration and voice. Part of the solution will entail CDN services for content caching, application acceleration and video streaming. XO has chosen Limelight Networks (LLNW) managed CDN platform for their underlying technology and XO is already selling their new solution in the market.

XO has more than 60,000 small and medium sized customers spread out across North America (and host more than 23,000 websites), so the company has quite a big built-in customer list they can up-sell these new cloud services to. Based on outreach XO has done to their customer base, they think that they can immediately upsell new services like DSA and video streaming to at least 10% of their clients.

XO also said that customers can easily manage and maintain their services through the Concentric.com website, as a self service model, and can benefit from the ability to purchase services in pay-as-you-go or monthly payment plans. XO's plan it to take the services Limelight offers via their platform and package them into bundles for the small, mid-size and enterprise markets as well as for specific verticals.

Over time, XO's goal is to move from a managed CDN model with Limelight to one where they simply license Limelight's technology and then deploy and manage all of their own hardware. That's a very similar path we have seen for others who have started with a managed CDN (MCDN) offering and moved to a licensed CDN (LCDN) model over time, but it typically takes a few years to make that transition.

You can hear more about these kinds of manged and licensed CDN deployments at the Content Delivery Summit on May 14th in NYC.

Understanding the CDN Economics of Build vs. Buy at The CDN Summit

Default_ConfWhat's the best path, economically, for operators contemplating a CDN strategy? Build it, or rent capacity from a growing roster of third-party partner CDNs? On Monday May 14th, at the Content Delivery Summit in NYC, this session will discuss how to think through the economic tradeoffs, both business and technical, associated with CDN planning and implementation.

Attendees will learn how to cost out a CDN rollout, from two perspectives: building it, or renting “space” with a third-party partner. Speakers will also discuss how to correlate peak demand with economic necessity, what “scale” means in dollars and cents, and how to factor in the economic impact on transport and data center costs. Confirmed speakers include:

  • Moderator: Ben Bekele, Senior Architecture Marketing Mgr, SP Business, Cisco
  • Jacob Rosenberg, Platform Architecture, Comcast Cable
  • Scott Landman, VP, Business Development, Americas, Jet-Stream
  • Michael O'Donnell, President, CEO, Skytide

It's not too late to get a pass for the event and you can use the special registration code of DRF01 and get access to the keynotes, all of the sessions, presentations and networking events for only $295. Register here and put the code DRF01 in the box at the bottom. Twitter hash tag #cdnsummit

EdgeCast Granted Two Patents Around CDN Federation, Worthy Of A Closer Look

In EdgeCast’s news release yesterday about multiple operators and service providers exchanging production traffic via a federated model, the company also very briefly mentioned they had been granted “several patents” pertaining to CDN interconnection. While I haven’t had a chance to spend a great deal of time reviewing the patents, I did notice something worth looking at.

EdgeCast was granted two patents, Systems and Methods for Invoking Commands Across a Federation (8,117,276 B1) and Systems and Methods to Uniquely Identify Assets in a Federation (8,166,108 B1). The first patent in particular is pretty interesting as there are a couple of key claims that are the foundation of how CDNs can federate. If I’m reading it correctly, the patent looks to be around the concept of loading to the edge and purging content from the edge. This covers the most basic fundamental part of how any CDN works and how they interconnect, so it seems like a pretty good patent to be awarded that is specific to the federated CDN model.

While EdgeCast won’t comment on what they plan to do with the patents, it’s not as if they can claim infringement of their patents today, as no one else is offering a federated CDN platform. There are many vendors offering managed and licensed CDN platforms, but not federated. I can’t speak on behalf of EdgeCast on what their intellectual property plans are, but I don’t think lawsuits are their plan. These patents might make others think twice before they enter the market with a similar solution to EdgeCast’s and at the very least, it makes EdgeCast more valuable to a potential acquirer.

I’ve already been asked by others if I think EdgeCast will go after Akamai with their patents, since Akamai recently announced their managed and licensed CDN platform, but that’s not relevant. Akamai isn’t doing any federation, rather they are building out private CDNs inside operator’s networks, which is a segment of the Akamai network. If an operator wants to go out and federate Akamai won’t stop them, but Akamai’s managed and licensed CDN platform is not the technology that would be making that federation work.

The patents make for some interesting reading as they are the first ones, that I can recall, that have been granted specific to the federated CDN model. (Related: www.cdnpatents.com)

EdgeCast Says CDN Federation Taking Hold, Details How Operators Are Exchanging Traffic

Lately, there has been a lot of debate in the CDN industry as to whether or not a federated CDN model will take hold amongst independent operators. Today, EdgeCast announced that multiple operators and service providers are already exchanging production traffic, via a federated model, using their OpenCDN platform.

For those not familiar with the term, federated CDN is used to describe the idea of carriers and telcos getting together to connect their CDNs with one another, thereby creating a "federation" of content delivery networks. These carriers and telcos would trade traffic across their private CDNs, with the idea of trying to bypass service based content delivery networks.

While many people have different opinions on whether or not carriers would want to work with one another, EdgeCast says it's already happening. Operators who are exchanging traffic in the federation don't want to be mentioned by name, but I can say that there are already "multiple operators" exchanging traffic in North America, Europe and Asia and they are paying each other via business agreements. No carrier wants to talk specific traffic volume on their own network, but I can say that combined, these operators are already pushing tens of Gbps via the CDN federation.

And it's not just video content these operators are pushing across each others networks. When people hear federated CDN they tend to think of just video, but these operators are exchanging all kinds of different web content including small objects, game downloads and http adaptive streaming. Many argue against the federated CDN model working because they say carriers compete with one another, but that's not usually the case since the majority of carriers are regional, not global.

In addition to exchanging traffic, these operators are also exchanging money with one another when they send each other traffic. EdgeCast's software allows the operators using it to manage the traffic exchange amongst networks and the operators are compensated based on individual bilateral interconnect contracts with each other, not with EdgeCast.

For those skeptical about whether or not CDN federation will happen, it's already taking place, not in a lab, but in the real-world. To what degree federated CDN takes hold, how fast it happens and amongst how many operators, we still don't know. But it is the future of the CDN business and we're starting to see it today.

The business and technology of federated CDN is something we 're going to talk a lot about at the Content Delivery Summit on May 14th in NYC and we'll have presentations and discussion on this topic including: "The Business of CDN Federation", "Federation Amongst Operator Based CDNs", and "Lessons From Phase Two of the CDN Federation Pilot".

See The Latest CDN Technologies at The Content Delivery Summit

Default_ConfThe content delivery market is rapidly changing with new products and services coming to the market including licensed and managed CDN, dynamic site acceleration, front-end optimization, mobile content acceleration and transparent caching. If you're a bit confused by all of these different technologies, you're not alone – and that's where the Content Delivery Summit fits in.

Taking place on Monday, May 14th in NYC, the fourth annual Content Delivery Summit will showcase some of the latest CDN products and services and provide live demos of these platforms and services in action. To help those planning to attend the show, I've provided definitions of some of the various technologies that will be discussed and demonstrated during the conference.

  • Dynamic Site Acceleration (DSA): Dynamic site acceleration is a suite of technologies and products that deals with optimizing dynamically served content across the network. Traditional DSA services often include TCP optimization, route optimization, connection management, on-the-fly compression, SSL offload and pre-fetching technologies.
  • Front-End Optimization (FEO): Front-end optimization technologies help to reduce the number of page resources required to download a given page and makes the browser process the page faster. FEO technology isn't used to bring content closer, but rather makes the content itself faster by optimizing the client side delivery of website resources.
  • Transparent Caching: Transparent caching platforms make intelligent decisions about which content can and should be cached inside a carriers network. By deploying intelligent caches strategically throughout their networks, operators can cache and deliver popular content close to subscribers and reduce the amount of transit traffic across their networks.
  • Over-The-Top Video (OTT): Over-the-top is an industry term used to describe a video service that you utilize over a network that is not offered by your cable company (example: Netflix). It's often referred to as "over-the-top" because these services ride on top of the service you already get from your ISP and doesn't require any business or technology affiliations with your cable TV provider.
  • Federated CDN: Federated CDN is a term used to describe the idea of carriers and telcos getting together to connect their CDNs with one another, thereby creating a "federation" of content delivery networks. These carriers and telcos would trade traffic across their private CDNs, with the idea of trying to bypass service based content delivery networks.
  • Licensed/Managed CDN: Licensed and managed CDN refers to software and services aimed at helping telcos, carriers and service providers build and deploy their own CDN services inside their network. Licensed CDN refers to the licensing of CDN software to the carrier who then builds a CDN solution on their own. Managed CDN is when a service based content delivery vendor helps build and manage the CDN component of the carriers network for them.
  • Application Acceleration: Application acceleration is a suite of technologies that combines fast packet processing with SSL acceleration, connection multiplexing, dynamic caching and adaptive compression to improve application response times. These technologies enable enterprise customers to accelerate the delivery of internal, external and latency sensitive applications to distributed users across the Internet or via their enterprise network.
  • Mobile Content Acceleration: Mobile content acceleration technologies are designed to specifically eliminate latencies found on mobile broadband networks to reduce page load times on mobile devices.

It's not too late to get a pass for the event and you can use the special registration code of DRF01 and get access to the keynotes, all of the sessions, presentations and networking events for only $295. Register here and put the code DRF01 in the box at the bottom. Twitter hash tag #cdnsummit

Thursday Webinar: “Best Practices for Multi-Screen Video Delivery”

Thursday at 2pm ET I'll be moderating another StreamingMedia.com webinar, this time on the topic of "Best Practices for Multi-Screen Video Delivery". The cost and complexity of incompatible video clients and formats have made delivering feature-rich multi-screen video very challenging. Join Wowza Media Systems, Cisco, Haivision, and Mirror Image Internet who will provide attendees with workflow strategies and considerations for delivering video to all types of screens. Learn the best practices for creating multi-screen profiles, device detection, multi-format delivery, customization by device type and learn about the new economics of multi-screen delivery. The webinar will cover:

  • ingesting and encoding video for multi-format delivery
  • defining your multi-screen profiles
  • delivering video and live streams directly to a CDN
  • guarding against link sharing to protect streams
  • delivering the right content to each screen based on device and location
  • the business rationale for multi-screen delivery for service providers, content providers and aggregators today

Register here and bring your questions for the presenters for the live Q&A portion of the event.