Driving Engagement: Companion vs. Convenience

sm-west-arowsWhile second screen companion experiences are a phenomena in the home, they are mostly used as a first screen viewing device outside the home. At the Streaming Media East show, taking place next week May 21-22 in NYC, we have a session organized by the Media & Entertainment Services Alliance on the topic of, “Driving Engagement: Companion vs. Convenience“.

This session will discuss how tablet and smartphone manufacturers manage dual-purpose design in their ecosystem from TVs and tablets to mobile phones and gaming consoles. Learn how the second and first screen experiences will converge as multi-screen and second screen offerings begin to be delivered from the same app as consumers move outside the living room. Confirmed speakers include:

  • Moderator: Guy Finley, Executive Director, 2nd Screen Society
  • Adam Sexton, GM, Samsung Media Solution Center America
  • Stacy Jolna, CMO, ConnecTV
  • Christy King, VP, Digital, Technology R&D, UFC
  • Andy Liu, CEO, BuddyTV

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $695 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes from CBS and ESPN and all the networking events, at no charge. #smeast

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Integrating Streaming, Videoconferencing, and Unified Communications Solutions

sm-west-arowsAt the Streaming Media East show, taking place next week May 21-22 in NYC, our focus is not just about the deployment of video for media and entertainment purposes. We have sessions talking to the adoption of video for enterprise use, as in the case of a session entitled, “Integrating Streaming, Videoconferencing, and Unified Communications Solutions.”

Learn how organizations leverage existing videoconferencing infrastructure as a production studio when integrated with a video streaming system, as well as how videoconferencing allows presenters in multiple locations to participate jointly in webcasts. Finally, learn how this is all good news to those implementing streaming solutions, because now they can be budgeted as part of a larger video communications budget. Confirmed speakers include:

  • Moderator: Mike Newman, VP, GM, Video Content Management, Polycom
  • Gary Powell, Technology Analyst, University of Toledo
  • Doug Thomas, Content Producer, Office.com, Microsoft
  • George Levar, Video Service Delivery Lead, Accenture
  • Nathan Niederhausern, Senior Program Manager, Microsoft

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $695 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes from CBS and ESPN and all the networking events, at no charge. #smeast

Lessons From Phase Three of The CDN Federation Pilot

LogoOn Monday May 20th, at the Content Delivery Summit in NYC, Francois Le Faucheur, Distinguished Engineer, Service Provider Video Technology Group at Cisco, will introduce the “CDN Federation Pilot” project under which leading service providers worldwide and pureplay CDNs have been implementing a large-scale, multi-phased initiative to plan, deploy, and test an open CDN federation pilot.

The first phase of the CDN Federation Pilot proved the concept of a CDN federation and its essential capabilities while the second phase investigated enhanced capabilities across the federation. This presentation will provide an update on the pilot progress and the lessons learnt from the third and final phase, which expanded the ecosystem of participants to also include pureplay CDNs and exchange providers.

Now in its fifth year, the Content Delivery Summit is a one-day conference designed to bring together telecom carriers, service providers, content owners, and industry vendors for a detailed look at CDN platforms for the delivery of video and content acceleration. Readers of my blog can register using my own personal discount code of DR13, which gets you a ticket to the show for only $395.

Speakers and presenters include: Netflix, eBay, LinkedIn, Redbox, Telefonica, Deutsche Telekom, TeliaSonera, Comcast, Charter Communications, Telstra, Pacnet, Telin as well as many of today’s leading solution providers.

#smeast Show Session: The Cost Benefits of Enterprise Webcasting

sm-west-arowsIf you’ve been struggling to demonstrate the value of your webcasts in measurable terms, then the Streaming Media East show, taking place May 21-22 in NYC, is the place for you. Darrell Prowse, Webcast Producer/Director at The Boeing Company will show you how to collect and measure data that can be used to justify corporate webcast efforts. Attendees will learn how to measure the benefits of using viewer registration, webcast scheduling, total webcast cost avoidance, viewer analysis, and webcast funding. The audience for this presentation will take away a working formula that computes the real cost benefit of a webcast.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $695 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes from CBS and ESPN and all the networking events, at no charge. #smeast

Monetizing TV Everywhere Across Multiple Platforms

sm-west-arowsAs changes in technology and viewer behavior have altered how consumers watch TV, so too has the pay TV industry been forced to reexamine how content is monetized. At the Streaming Media East show, taking place May 21-22 in NYC, we’ve got a session that will map out key new standards and technologies that pay-TV providers can leverage to capture ad dollars as TV is viewed everywhere and at any time, including approaches for delivering the reach advertisers need, despite audience fragmentation; using addressability to minimize wasted ad spends; increasing engagement with viewers via interactivity and second-screen tie-ins; and increasing efficacy via better measurement. Confirmed speakers include:

  • Moderator: Chris Hock, SVP, Product Management, BlackArrow
  • Richard Shirley, VP, Distribution Business Development, A+E Networks
  • Pat Dunbar, New Media and Advanced Advertising Executive, DiMAStrategy Group
  • Ashley Still, Director, Product Management, Adobe Video Solutions
  • Duncan Potter, CMO, SeaWell Networks

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $695 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes from CBS and ESPN and all the networking events, at no charge. #smeast

Learn The Best Practices For Live Streaming Delivery From Viacom

sm-west-arowsAt the Streaming Media East show, taking place May 21-22 in NYC, Dylan Armajani, Digital Workflow Technologies Specialist at Viacom will present best practices, lessons learned, and a general overview of the technical set-up for a professional live streaming production. Learn about transmission methods (IP, cellular, fiber, satellite), encoding on site or off, picking the proper encoder for the job (software vs. hardware), maximizing encoder & CDN efficiency, and delivering adaptive HD streaming to the desktop, mobile, and OTT boxes. If you want to learn about live streaming delivery, from someone in the trenches, you don’t want to miss Dylan’s presentation. Come learn how to improve your next live event and get your questions answered.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $695 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes from CBS and ESPN and all the networking events, at no charge. #smeast

Video CDN Data: Pricing, Contract, Volume and Market Sizing Trends

LogoOn Monday May 20th, at the Content Delivery Summit in NYC, I’ll be presenting my latest data on the size of the content delivery market for video, as well as expected growth forecasts for both revenue and traffic volumes. I’ll also be discussing market sizing numbers for managed/licensed CDN as well as transparent caching. Attendees will also learn the current pricing points for video delivery services and hear about the market drivers and trends that will determine what customers pay in the future. There will also be an extensive Q&A session, so this is your chance to ask questions pertaining to current or future CDN pricing and market drivers.

Now in its fifth year, the Content Delivery Summit is a one-day conference designed to bring together telecom carriers, service providers, content owners, and industry vendors for a detailed look at CDN platforms for the delivery of video and content acceleration. Readers of my blog can register using my own personal discount code of DR13, which gets you a ticket to the show for only $395.