Is 7 seconds of video enough to tell a story? Is 15 seconds too long? The social video app battle between Facebook’s Instagram and Twitter’s Vine is more than just a distraction for early adopters. Major brands and companies are using these tools to launch products, market services, and tell their stories in an increasingly distracted world. At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, social media guru Jose Castillo, will demonstrate how these tools work, create videos in real-time and share them online in this hands-on, interactive presentation.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, we have a session that will provide a practical guide to HEVC deployment for different markets and through the evolving video ecosystem. It will feature subject-matter experts associated with video codec development as well as end users considering or having already deployed HEVC. Hear which type of video applications can best take advantage of H.265, which devices will be upgradeable, and when products will be shipping. Participants will also discuss the barriers to faster HEVC adoption and what impact they think 4K will have on the market. Confirmed speakers include:

• Moderator: Michelle Abraham, Sr. Analyst, MRG
• Panelist: Aidan O’Rourke, Senior Marketing Director, IP Multimedia Access, Broadcom
• Panelist: Keith Wymbs, VP, Marketing, Elemental Technologies
• Eric Grab, VP, Technology, Rovi

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, encoding guru Jan Ozer will discuss factors to consider when choosing an on-demand enterprise video encoding systems from the likes of Digital Rapids, Elemental, Harmonic, Sorenson, and Telestream. Factors incorporated into the analysis will include performance, output quality, quality control options, format support, expansion options, programmability, and other variables. If you’re considering buying an enterprise encoder or upgrading your current systems, you’ll find this session particularly useful.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

The BBC iPlayer is the largest VOD service in the UK, with 6 million users every month. Last year it served 36.5 billion minutes of content and supports over 600 different devices from IPTVs to mobile phones and games consoles. At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, Stephen Godwin, Senior Technical Architect at the BBC, will detail how the BBC moved their live and on demand transcoding workflow to the cloud and highlights the performance and flexibility benefits they got in return. Learn how the BBC integrated cloud-based systems with its broadcast infrastructure to build a resilient video solution.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, Caleb Silver, Director of Business News at CNN will explain how the path to live video streaming dominance is a dense thicket of old consumer habits, resilient technology and billions of dollars in traditional advertising that need to be re-routed towards a new experience. His presentation will examine the trends and differences in consumer consumption of live streaming media versus broadcast and where are they coming together in ways that are working for the audience, the content companies, and their advertisers. Learn what the competitive landscape looks like for streaming mass media and who is winning.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

I’m pleased to announce that Dan Ackerman, Senior Vice President of programmatic TV for video technology provider Adap.tv, will kick off our annual Streaming Media West Conference and Exhibition, taking place November 19-20 at the Hyatt Regency Huntington Beach Resort and Spa, in Huntington Beach, California. Attendance to the keynote is included with a free exhibition pass.

Adap.tv, now a division of AOL Networks after AOL’s acquisition in September 2013, most recently announced that Adap.tv and AOL’s combined efforts topped comScore’s U.S. Online Video Rankings for September. AOL served up 3.7 billion video ads during the month, the largest number by a single property ever recorded by comScore.

Ackerman leads a brand new business group within Adap.tv that is developing innovative programmatic, or automated, technologies that serve the TV and video advertising industries today and in the future when video has fully converged, regardless of screen. His keynote will focus on some of the massive shift in video advertising across all screens happening right now in video, particularly how it is bought and sold by advertisers and publishers, and how these changes have necessitated the need for content and media technologies that adapt as quickly as the consumption habits of digital video viewers.

Dan will be joined by more than 100 speakers from leading media, broadcast and MSO companies discussing the latest business, content and technology subjects around online video. You can register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. And it’s not too late to get a full pass to the show, using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, encoding guru Jan Ozer will outline what cloud encoding is and how it works for both live and on-demand applications. You’ll learn the types of applications that work well with cloud encoding, using mini-case studies of actual users, and the factors to consider when choosing an on demand and live cloud encoding service, including qualitative and performance results from recent reviews. You’ll leave knowing how cloud encoding works, which applications are particularly well suited for the cloud and how to choose a cloud provider.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest