Truths, Half-Truths and Outright Myths About Live TV and Streaming Consumption
At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, Caleb Silver, Director of Business News at CNN will explain how the path to live video streaming dominance is a dense thicket of old consumer habits, resilient technology and billions of dollars in traditional advertising that need to be re-routed towards a new experience. His presentation will examine the trends and differences in consumer consumption of live streaming media versus broadcast and where are they coming together in ways that are working for the audience, the content companies, and their advertisers. Learn what the competitive landscape looks like for streaming mass media and who is winning.
It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest