At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] Matt White from CableLabs has organized a discussion around the Benefits Of Deploying Multicast-Assisted ABR Within An Operator Network. As operators transition to all-IP they are looking at opportunities to conserve access network bandwidth. Multicast-assisted ABR (M-ABR) is a low cost and easy to deploy solution that allows operators to see multicast gains on all in-home devices leveraging their TV Everywhere infrastructure. This panel will discuss how M-ABR can be deployed over any multicast-capable access network and effectively extends the operator’s CDN into the home by caching content on the gateway. Learn how multicast-assisted ABR allows operators to transition to all-IP, which enables it to be used in the short-term or as a long-term solution to bandwidth conservation on the access network. Confirmed speakers include:

• Moderator: Matt White, Principal Architect, IP Video Technologies, CableLabs
• David Grubb, CTO, Cloud Solutions, ARRIS
• Coby Young, Senior Director, Software Engineering, Comcast VIPER
• Raj Nair, VP, Technology, Ericsson
• Parissa Pandkhou, Director, Technology, Product Development, Verizon

Register online using the code 15DR200 for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] learn how to use OTT workflows to create live-to-VOD assets. Industry experts will share how they’ve been able to launch live-to-VOD services without a complete overhaul of infrastructure by applying software-defined video solutions to easily migrate from one type of scenario to another. Panelists describe how they use OTT workflows to create catch-up TV assets across existing broadband infrastructures. Among other tips, they share how they’ve employed JIT packaging for workflow simplification, cost reduction, and content production and how they’re combining embedded encryption and decryption with JIT DRM wrapping. Confirmed speakers include:

• Moderator: Aslam Khader, Chief Product Officer, Elemental Technologies
• Corey Smith, Senior Service Engineering Manager, Xbox Live
• Victor Borachuk, Owner, Director, Executive Producer, JupiterReturn
• David Adams, CFO, EverSport Media

Register online using the code 15DR200 for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] the OATC (Open Authentication Technology Committee) is hosting a session on “Friction Free TV Everywhere Authentication“. For TV Everywhere to reach adoption, the current authentication process needs be made as user friendly as possible, removing any obstacle standing between consumers and their content viewing experience,. In this strategic session, we look at the recommended best practices that the OATC (Open Authentication Technology Committee) has proposed to achieve such Friction Free authentication and discuss a set of guidelines that aims to create a seamless user experience in the first instance. Confirmed speakers include:

• Moderator: Vito Forlenza, Sr. Director, TV Everywhere Content & Product Strategy, Comcast Cable
• Horia Galatanu, Senior Product Manager, Adobe Systems
• Kimberly Hicks, Senior Director, User Platform Products, Viacom
• James Hutchins, Principal Product Manager Identity Management, Synacor
• Brian Brinkmann, Senior Technical Director, Platform Strategy and Architecture, Turner Broadcasting System

Register online using the code 15DR200 for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] Avni Rambhia, Industry Principal for Digital Media at Frost & Sullivan will present on the topic of “DRM In The Age Of HTML5”. Long considered a solved problem, there are significant technology shifts underway that are poised to disrupt the status quo and potentially require reengineering, or even re-architecture, of license servers on the back-end and apps on the front-end. This session will discuss the impact of EME and HTML5, and what it means for service providers and app developers. Learn the impact of mandatory hardware-based DRM protection and its impact on OEMs and content owners.

Register online using the code 15DR200 for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Thursday at 2pm ET, I’ll be moderating a StreamingMedia.com webinar on the topic of “Designing the Right OTT Workflow for Premium Content Owners“. Pure-play OTT services are multiplying exponentially, and TV Everywhere services are gaining serious traction. This roundtable will explore the most efficient approaches to deploying these types of services, including live linear, on-demand, and subscription video on demand. Where are the land mines and what are the solutions to the most difficult problems? How can dynamic ad insertion, both server and client-side, help these services prosper? We’ll hear from broadcasters, operators, and OTT services that are finding success today while positioning themselves well for tomorrow’s challenges in this ever-changing landscape. Topics to be covered include:

• reducing time-to-market for your OTT ecosystem
• optimize the viewer experience for maximum engagement
• best practices for maximizing OTT monetization
• benefits of using cloud based services for your OTT workflow
• ensuring QoS from ingestion to delivery
• leveraging broadcast content for social and mobile platforms

Register Now to attend this FREE live webinar.

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] we have a session that will discuss How Creators, Fans and Brands Win in a Content Rich World. YouTube and Vine stars are rewriting the rules on how audiences discover and engage with content, leading to a swath of non-traditional pathways for exploration by brands, marketers and fellow creators. With that opportunity comes all the challenges of social media (community management, publishing strategy), plus an added layer of responsibility to the audience members themselves. In this session, successful creators and business leaders will discuss how to work with video stars, what advertising means in this new space, and how the deep connection between stars and their superfans drives engagement with brands. Confirmed speakers include:

• Moderator: Mandana Mellano, Partner, Media Director, Ogilvy West
• Tariq Walker, VP, Creative Development, AOL
• Meghan Camarena, YouTuber, Entrepreneur, Strawburry17
• Thai Randolph, SVP, Marketing & Client Partnerships, Relentless Generator
• Anthony Layser, US Content Director, Dailymotion

Register online using the code 15DR200 for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] streaming guru Jan Ozer, will teach you How To: Encoding Live And On-Demand Video Using HEVC. Jan’s presentation explores the current status of HEVC, identifying options for encoding live and on-demand video using HEVC and discussing player options in the streaming and OTT markets. Topics include the comparative quality and usability of HEVC encoders—including encoders from x265 and MainConcept and techniques for maximizing output quality using both codecs.

Register online using the code 15DR200 for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.