Stream Stitching: Why the Buzz, Where it’s Working, and What Happens Next

Dan Rayburn | Friday November 13, 2015 | 12:01 AM | Comments (0)

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] you can attend a session entitled “Stream Stitching: Why the Buzz, Where it’s Working, and What Happens Next“. Stream Stitching and server side ad insertion is picking up steam as an approach that lets content owners beat ad blockers on the desktop and provide better ad delivery on the mobile web – among other benefits. However, the technology is still early in its adoption curve with a lot of innovation in the works to drive its deployment across more devices and use cases. In this session we’ll review the data to see where server side ad insertion and stitching have been helpful to publishers and broadcasters and explore how it is evolving to support analytics, interactivity, programmatic and other components of online video advertising. Confirmed speakers include:

  • Moderator: Mike Green, VP, Marketing and Business Development, Brightcove
  • Matt Smith, Chief Evangelist, Anvato
  • Jarred Wilichinsky, VP, Ad Operations, CBSi
  • Allen Dove, CTO, SpotX
  • Sean Doherty, CEO, Wurl

Register online using the code 15DR200 for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

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