#smeast session: Advertiser Strategies for OTT

Dan Rayburn | Friday May 6, 2016 | 11:59 AM | Comments (0)

At the Streaming Media East show next week in NYC, we have a session entitled “Advertiser Strategies for OTT“. With most major television outlets developing some form of over-the-top video application—and countless upstarts developing new programming for the new format—brands are taking note of shifting eyeballs. That said, some industry analysts continue to argue there is still not a sustainable economic model for digital video. Will OTT services be monetized as an extension of digital video with primarily programmatic pre-roll, or should advertisers seek new models to engage consumers in this still-emerging environment? What role can brands play either supporting publishers or becoming publishers in an a la carte channel ecosystem? Confirmed speakers include:

  • Moderator: Jamison Tilsner, Business Development, VHX
  • Noah Fenn, Head of Video Sales & Strategy, AOL
  • Robert Davis, Executive Director, Content & Social, OgilvyOne
  • Eric Lemasters, VP, Digital Business Development & Strategic Partnerships, Gaiam
  • Shannon Rutherford, Director, Digital Media Video Operations, NFL

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

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