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Online Video Distribution Requires A Hybrid Approach

Been a busy past three days at the Streaming Media East show, which ended today. I’ll be following up on a lot of meetings and conversations I had at the show and will be posting in more details some of the more interesting things I talked about and heard from others.

I think the biggest theme from the show is that content creators and content distributors are finally starting to see all forms of video distribution as being equal. Yes, we call the show "Streaming Media" but it’s really about all forms of video based IP. Streaming, progressive downloading, webcasting, P2P, podcasting etc….all these forms of distribution should be used or at least considered depending on who you are trying to reach and what type of content you have.

The biggest thing I saw at the show is that the industry as a whole is progressing, customers are becoming more educated and there is growth on all sides. The question is what it will take to get us to the next level as an industry and how we can push the business side of the equation forward.