Streaming, Online Video, Internet TV, Video On The Net: How Do We Describe The Industry?

I know I am not the only one that struggles when it comes to using the correct term to classify this industry. Now some would argue that streaming media or online video is not even an industry to begin with and they are right. Streaming media is a technology and online video could be an industry but it also describes the technology used.

So how do we classify this industry? Clearly there is a need to come up with a term that the industry settles on because as this market grows, there are times the industry is going to need to work together on many fronts. For some time it seems the "digital media" term is what’s used, but to me that’s completely generic and really does not describe what we do.

So how would you classify this industry? What terminology do you think best represents what we are doing as a collective group?