For years, broadcast ad buyers have made their purchases based on a show's or a network's audience, and more and more attention is being given to audience identification on the internet. So why isn't anyone buying online video advertising this way?

At the Streaming Media East show, on May 10th and 11th, we've got David Kaplan, Staff Writer at PaidContent.org moderating a panel entitled "If Audience Buying is the Future, Why is Video Still Sold by the View?". Explore with this panel of speakers if Gross Ratings Points can be adopted from TV to become the standard metric for online video

• Moderator: David Kaplan, Staff Writer, PaidContent.org  
• Ran Harnevo, SVP, AOL Video
• Bill Lederer, CEO, Kantar Video
• Chris Actis, SVP, Digital Director, Mediavest
• Rob Davis, Partner, Interactive Marketing Director Leader, OgilvyInteractive
• Joe Apprendi, CEO, Collective

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

At the Streaming Media East show, on May 10th and 11th, we've got Jan Ozer doing a hands-on presentation on "How To: Encoding Video for iDevices" as part of our HTML5 track. This session starts by detailing the playback specs for all iDevices, old and new. Then, you'll learn the strategies used by prominent iTunes publishers to serve the complete range of installed iDevices. Next, the session switches to cellular wireless delivery, with a technical description of Apple's HTTP Live Streaming, including recommendations for the number of streams and Apple's encoding parameters. The session concludes with a review of encoding options for HTTP Live Streaming and techniques for serving multiple target platforms like Flash and iDevices with one set of encoded H.264 files.

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

Smart TVs have joined new set top boxes, Blu-ray players, game consoles, and media center PCs as ways for internet-streamed video to reach the big screen. But with so many choices, how do you pick which ones to develop for, which ones to deploy on, and which ones to ignore?

At the Streaming Media East show, on May 10th and 11th, we've got Jim Louderback, CEO of Revision3 moderating a panel on "Winners and Losers in Over the Top Video". This session explores everything from the possible emergence of a standard stack for Smart TVs to handicapping Roku, Boxee, Google TV, and more. Confirmed speakers include:

• Moderator: Jim Louderback, CEO, Revision3
• Edward Lichty, GM, VUDU 
• Tara Maitra, VP, GM, Content Services, Ad Sales, TiVo
• Justin Eckhouse, Senior Product Manager, Emerging Media Platforms, CBS Interactive
• Jeremy Toeman, Founding Partner, Stage Two

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

At the Streaming Media East show, on May 10th and 11th, we've got Kevin Towes, Product Manager for Flash Media Server at Adobe doing a hands-on demo entitled "Simplifying Video Publishing to the Multi-Device Landscape" as part of our HTML5 track. This session will help you understand how the Adobe Flash Platform supports top-quality video delivery with reduced publishing complexity. Specifics about delivering protected video using Flash Media Server will be demonstrated to devices such as the Apple iPad 2, the Motorola Xoom tablet and Atrix smartphone, as well as to browsers supporting the HTML5 video tag. Additional discussion points will include targeting devices like set-top boxes and internet-enabled TVs.

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

At the Streaming Media East show, on May 10th and 11th, we've got Jan Ozer doing a hands-on presentation on "How To Encode Video for HTML5" as part of our HTML5 track. Learn the technological fundamentals behind encoding both H.264 and WebM formats for playback with the HTML5 <video> tag. You'll learn the basics of H.264 and WebM encoding, and how to produce it for HTML5 distribution. In addition, see how the various H.264 and WebM encoding tools compare in regards to performance, quality, and features. Attendees will also have a chance to get their questions answers in the Q&A portion of the session.

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

From Hulu to Netflix, streaming video is having a powerful impact on the traditional television industry. But are consumers really cutting the cord and bypassing cable operators in favor of online video? With the broadcast networks facing some of the same threats as the newspaper industry, will services like TV Everywhere and over-the-top (OTT) content be the industry's savior?

At the Streaming Media East show, on May 10th and 11th, we've got Peter Kafka, Senior Editor, All Things Digital moderating a panel on "Cutting The Cord On TV: Will Online Video Really Lead To Cable's Demise?". This topic and more will be addressed by this panel of content heavyweights including:

• Moderator: Peter Kafka, Senior Editor, All Things Digital
• Tom Gorke, SVP, Content Distribution and Marketing, MTV Networks
• Jim Funk, VP, Business Development, Roku
• Bryan Perez, SVP, GM, NBA Digital
• Marc DeBevoise, SVP, Digital Media, Business Development & Strategy, Starz

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

On Tuesday May 10th, HBO's co-president Eric Kessler will demo the new HBO GO app during his keynote presentation at the Streaming Media East show in NYC. You'll also have a chance to get your questions answered during the Q&A portion of the event and hear more about what HBO has in store for their HBO GO service. Register online for a free exhibits pass and you'll have access to the keynotes, exhibit hall, broadband device pavilion and networking receptions. Twitter hash tag: #SMEast