Content producers need to distribute their content as widely as possible in order to build a brand, grow an audience, and augment revenues. But in a world with infinite UGC and reduced barriers to entry for professional producers, there doesn't seem to be enough advertising to support the ever-increasing supply of content.

At the Streaming Media East show, on May 10th and 11th, we've got Ashkan Karbasfrooshan, CEO and blogger of WatchMojo.com moderating a panel entitled "Open Distribution vs. Premium Monetization: Striking the Right Balance". In this session, speakers will examine the different strategies required at various stages in a content producer's life cycle to achieve the above objectives without diluting leverage and pricing power for securing various revenues streams on multiple platforms. Confirmed speakers include:

• Moderator: Ashkan Karbasfrooshan, CEO, WatchMojo.com
• Brett Wilson, CEO, Co-Founder, Tubemogul
• Bradford Matson, CMO, Bluefly
• Paul Kontonis, VP/Group Director, Brand Content, The Third Act, Digitas
• Lance Podell, Director, Global Head, YouTube/Next New Networks

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

Streaming sites like Hulu, CBS, ABC, and others have proven that savvy audiences are turning to their computers for entertainment, and in a way that's profitable. How are traditional and cutting-edge companies capitalizing on this trend? In addition to providing the content, how are they taking advantage of this "connected" platform as they deliver content?

At the Streaming Media East show, on May 10th and 11th, we've got Greg Sandoval, Senior Writer at CNET moderating a panel on "How Streaming Video Is Changing The Television Landscape". Come hear how online video based subscription offerings are affecting cable companies from speakers including:

• Moderator: Greg Sandoval, Senior Writer, CNET
• Andrew Kippen, VP, Marketing, Boxee 
• Hans Deutmeyer, VP, HBO GO
• Jorge Espinel, EVP, Strategy & Corp Development, News Corp. Digital Media
• Marc Goldberg, CTO, EPIX
• Phil Wiser, Co-Founder, President, Sezmi

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

Content owners can now choose from a large number of new transcoding solutions including in-house enterprise-class software and hardware appliances; cloud-based solutions; and transcoding services offered by CDNs and other third-party vendors. Given this breadth of choices, choosing the right transcoding mechanism, or combination of mechanisms, has significant impact on the cost, quality, security, and reliability of the overall solution.

At the Streaming Media East show, on May 10th and 11th, we've got Arjun Saksena, Lead Product Manager of the Yahoo! Video Platform moderating a panel entitled "Transcoding: In-House Or In The Cloud?". This session will focus on the benefits and trade-offs of each mechanism and help you select the best solution for your needs. Confirmed speakers include:

• Moderator: Arjun Saksena, Lead Product Manager, Yahoo! Video Platform
• Tal Saraf, GM, CloudFront, Amazon
• Karl Wiley, VP, GM of Services, Shutterfly
• David Dudas, VP, Video Solutions, Sorenson Media
• Michael Christopher, Head Of Engineering, SchoolTube

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

At the Streaming Media East show, on May 10th and 11th, we've got Roxanne Reid, Senior Director, Video Department at HowStuffWorks.com moderating a panel on "Building A Content Brand Using Social Media". This session will discuss and demonstrate ways content owners can use social media platforms to generate awareness for their video library. Learn the best practices for building a fan base with Twitter and Facebook as well as ways to augment your core brand via mobile devices and apps. Speakers will also discuss some of the most successful ways to package your brand to sponsors. Confirmed speakers include:

• Moderator: Roxanne Reid, Senior Director, Video Department, HowStuffWorks.com 
• Jesse Redniss, VP Digital, USA Network
• Hardie Tankersley, VP, Online Content, FOX Broadcasting 
• Paul Slavin, SVP, ABC Digital
• Eric Mortensen, Director of Content, blip.tv

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. What will it take to reach that tipping point, and what direct cost and revenue impact will it have on content owners?

At the Streaming Media East show, on May 10th and 11th, we've got Jamison Tilsner, Evangelist, Business Development at Kantar Video moderating a panel on "Monetization And Video Advertising Formats". Explore with this panel of speakers which ad formats have the greatest ability to help content owners monetize content and why.

• Moderator: Jamison Tilsner, Evangelist, Business Development, Kantar Video
• Seth Brickman, Sr. Business Manager, MSN/Bing Video
• David Kohl, EVP, Sales and Customer Operations, VEVO 
• Matt Blasco, Director, Marketing Analytics & Insights, Euro RSCG
• Robert Schneider, Manager, Global Operations, Media Innovation Group

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

If you distribute or produce content that will be digitally consumed, you are faced with preparing your media for a multitude of screens. From Android-based tablets to the iPad, iPhone 4, and beyond, mobility is the new video frontier. So what's the right strategy to reach all these devices?

At the Streaming Media East show, on May 10th and 11th, we've got Matt Smith, Systems Architect at Cisco Systems moderating a panel on "Strategies for Preparing Your Video for Tablets and Mobile Devices". In this session, industry leaders with hands-on experience will answer these questions and provide a best practices approach to help you develop your content to multiple devices. Speakers include:

• Moderator: Matt Smith, Systems Architect, Cisco Systems 
• Glenn Goldstein, VP, Video Technology and Strategy, MTV Networks Digital Media
• Peter Scott, Executive Director, Digital Partnerships, Turner Broadcasting
• John Caldwell, President, National Geographic Digital Media
• Gary Kahn, President, Zeitbyte

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

Ad buyers have different criteria for assessing "valuable" inventory when it comes to online video. But is it tied to the perceived value of the brand behind the content, or is it just how well the content performs that determines value? If the latter, how does each ad buyer measure performance of online video campaigns?

At the Streaming Media East show, on May 10th and 11th, we've got Teg Grenager, Co-Founder and VP of Product at adap.tv moderating a panel entitled "Winning With Ad Buyers: What Makes Your Video Inventory Valuable?". In this session, you'll hear from real ad buyers about what online video publishers can do to maximize the success of campaigns, and thus the value of their inventory to advertisers.

• Moderator: Teg Grenager, Co-Founder, VP, Product, adap.tv
• Yaniv Axen, Co-Founder, CTO, SundaySky
• Teri Gallo, VP, Marketplace Development, Cadreon
• Jeremy Cornfeldt, SVP, Integrated Business Director, Aegis Media
• John Nitti, SVP, Managing Director, Integrated Planning, Zenith Media

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast