Content owners can now choose from a large number of new transcoding solutions including in-house enterprise-class software and hardware appliances; cloud-based solutions; and transcoding services offered by CDNs and other third-party vendors. Given this breadth of choices, choosing the right transcoding mechanism, or combination of mechanisms, has significant impact on the cost, quality, security, and reliability of the overall solution.

At the Streaming Media East show, on May 10th and 11th, we've got Arjun Saksena, Lead Product Manager of the Yahoo! Video Platform moderating a panel entitled "Transcoding: In-House Or In The Cloud?". This session will focus on the benefits and trade-offs of each mechanism and help you select the best solution for your needs. Confirmed speakers include:

• Moderator: Arjun Saksena, Lead Product Manager, Yahoo! Video Platform
• Tal Saraf, GM, CloudFront, Amazon
• Karl Wiley, VP, GM of Services, Shutterfly
• David Dudas, VP, Video Solutions, Sorenson Media
• Michael Christopher, Head Of Engineering, SchoolTube

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

At the Streaming Media East show, on May 10th and 11th, we've got Roxanne Reid, Senior Director, Video Department at HowStuffWorks.com moderating a panel on "Building A Content Brand Using Social Media". This session will discuss and demonstrate ways content owners can use social media platforms to generate awareness for their video library. Learn the best practices for building a fan base with Twitter and Facebook as well as ways to augment your core brand via mobile devices and apps. Speakers will also discuss some of the most successful ways to package your brand to sponsors. Confirmed speakers include:

• Moderator: Roxanne Reid, Senior Director, Video Department, HowStuffWorks.com 
• Jesse Redniss, VP Digital, USA Network
• Hardie Tankersley, VP, Online Content, FOX Broadcasting 
• Paul Slavin, SVP, ABC Digital
• Eric Mortensen, Director of Content, blip.tv

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. What will it take to reach that tipping point, and what direct cost and revenue impact will it have on content owners?

At the Streaming Media East show, on May 10th and 11th, we've got Jamison Tilsner, Evangelist, Business Development at Kantar Video moderating a panel on "Monetization And Video Advertising Formats". Explore with this panel of speakers which ad formats have the greatest ability to help content owners monetize content and why.

• Moderator: Jamison Tilsner, Evangelist, Business Development, Kantar Video
• Seth Brickman, Sr. Business Manager, MSN/Bing Video
• David Kohl, EVP, Sales and Customer Operations, VEVO 
• Matt Blasco, Director, Marketing Analytics & Insights, Euro RSCG
• Robert Schneider, Manager, Global Operations, Media Innovation Group

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

If you distribute or produce content that will be digitally consumed, you are faced with preparing your media for a multitude of screens. From Android-based tablets to the iPad, iPhone 4, and beyond, mobility is the new video frontier. So what's the right strategy to reach all these devices?

At the Streaming Media East show, on May 10th and 11th, we've got Matt Smith, Systems Architect at Cisco Systems moderating a panel on "Strategies for Preparing Your Video for Tablets and Mobile Devices". In this session, industry leaders with hands-on experience will answer these questions and provide a best practices approach to help you develop your content to multiple devices. Speakers include:

• Moderator: Matt Smith, Systems Architect, Cisco Systems 
• Glenn Goldstein, VP, Video Technology and Strategy, MTV Networks Digital Media
• Peter Scott, Executive Director, Digital Partnerships, Turner Broadcasting
• John Caldwell, President, National Geographic Digital Media
• Gary Kahn, President, Zeitbyte

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

Ad buyers have different criteria for assessing "valuable" inventory when it comes to online video. But is it tied to the perceived value of the brand behind the content, or is it just how well the content performs that determines value? If the latter, how does each ad buyer measure performance of online video campaigns?

At the Streaming Media East show, on May 10th and 11th, we've got Teg Grenager, Co-Founder and VP of Product at adap.tv moderating a panel entitled "Winning With Ad Buyers: What Makes Your Video Inventory Valuable?". In this session, you'll hear from real ad buyers about what online video publishers can do to maximize the success of campaigns, and thus the value of their inventory to advertisers.

• Moderator: Teg Grenager, Co-Founder, VP, Product, adap.tv
• Yaniv Axen, Co-Founder, CTO, SundaySky
• Teri Gallo, VP, Marketplace Development, Cadreon
• Jeremy Cornfeldt, SVP, Integrated Business Director, Aegis Media
• John Nitti, SVP, Managing Director, Integrated Planning, Zenith Media

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

At the Streaming Media East show, on May 10th and 11th, we've got Steve Heffernan, Creator of VideoJS and Jeroen Wijering, Chief Digital Architect at LongTail Video doing a hands-on presentations on "Building an HTML5 Video Player" as part of our HTML5 track. This live coding session will demonstrate how to develop from scratch your own interface for HTML5 video, including embedding a video using HTML5, building custom controls using the JavaScript API, fallback strategies for older browsers and devices, and fixing known playback bugs on the iPhone and Android. By the end of the session you should feel comfortable adding HTML5 video to your own site.

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

At the Streaming Media East show, on May 10th and 11th, we've got Rob Roskin, Senior Manager, Video Operations and Emerging Technologies at MTV Networks doing a hands-on presentation entitled "How-To: Technical Set-Up of Live Streaming Production". This session provides tips and tricks, best practices, and lessons learned regarding the technical set-up of live streaming production. Learn how to stream multiple formats from a single encoder, use social networking overlays, leverage adaptive bitrate streaming, and transition between live streams from multiple camera angles using multi-encoder synchronization. Come learn how to deliver interactive, high-quality experiences for your next live event.

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast