Over the past years, the majority of online video has been short-form UGC that is not advertiser friendly. As online video consumption grows, portals, vertical content networks, and video ad networks are looking to offer premium original content being demanded by their advertisers. With this business still in its infancy, the creative and business models are still unclear. Will what works on television work online?

At the Streaming Media West show, Nov. 8-9, come hear from a panel of heavyweights from the content creation, digital media, and ad agency worlds debate and discuss the current state and where things are headed. How does content find its audience without a traditional network to market and promote it? Does it make sense to create content without an advertiser funding it? Who are the players in the new ecosystem? This and more will be covered by the speakers including:

• Moderator: Matt Farber, President, DoubleBounce
• Brad Murphy, Chief Revenue Officer, Revision3
• Brian Fitzgerald, Co-Founder, President, Evolve Media and Gorilla Nation
• Claudia Cahill, Director of Content Associates, OMD
• Scott Donaton, President, CEO, Ensemble

At the Streaming Media West show in LA, Nov. 8-9, it's not all about media and entertainment. We've got a lot of great sessions and content about video in the enterprise. When it comes to any enterprise video deployment, one size doesn't fit all when it comes to matching video delivery platforms with enterprise communication strategy. To further complicate things, all video delivery platforms have their strengths and weaknesses, and different departments in the organization often own different parts of the technologies and strategies. So what's a communicator to do?

Come hear from Wells Fargo, Cisco, NASA, Toyota Motor Sales and GE about the best practices for finding and using the right mix of video technologies to reach your audience most effectively. Confirmed speakers include:

• Moderator: Patty Perkins, Team Leader, Wells Fargo Creative Services Technology, Wells Fargo
• Mark Sherwood, Senior Director, Emerging Technology IT Group, Cisco
• Bryan Walls, NASA Web Video Working Chair, NASA
• Jeff Miller, Digital Communication and Delivery Specialist, Toyota Motor Sales
• Andrea Doane, Manager, Employee Communications, GE

From Hulu to Netflix, streaming video is having a powerful impact on the traditional television industry. But are consumers really cutting the cord and bypassing cable operators in favor of online video? Join us at the the Streaming Media West show, Nov. 8-9, as Greg Sandoval, Senior Writer for CNET moderates a panel that will debate the cord-cutting subject. Learn what threats the broadcast networks are facing today and the impact of over-the-top (OTT) content on their business. Confirmed speakers include:

• Moderator: Greg Sandoval, Senior Writer, CNET
• Evan Young, Senior Director, Product Marketing, TiVo
• Jim Funk, VP, Business Development, Roku
• Jouari Santiago, Head of Broadband Video, Shaw Communications
• Derrick Oien, President, CEO, chumby

With the confluence of content from new media, UGC, and web-based video producers along with traditional studios, cable companies, and TV stations, what technologies are necessary to bring all of this content together onto one Internet-connected smart TV device? Come to the Streaming Media West show, Nov. 8-9, and learn all about the connected living. Speakers will look at how consumer demand, big media politics, and innovative new startups are coming together to make smart TV a reality. Confirmed speakers include:

• Moderator: Mark Mangiola, Venture Partner, Canaan Partners
• Gilles BianRosa, Founder, CEO, Fanhattan
• Jeremy Toeman, Chief Product Officer, Dijit
• Kyle Okamoto, Senior Manager of Product Portfolio, Verizon Digital Media Services

The rise of online video has opened up a world of metrics and audience data that can help us understand consumers' interests in a way that has not been possible before. At the same time, the growth of online content consumption drives investment in premium content to satisfy the demand. At the Streaming Media West show, Nov. 8-9, we've got Richard Bloom, the VP Head of Publisher Network and Partnerships at AOL Video moderating a session on "Data vs. Content: Who's the Real Star of Online Video?".

In this session, speakers will discuss what makes up good inventory—whether prioritizing audience data crunching or investing in high-quality, premium content will create the most engagement and return on investment. Ad networks and content platforms will debate which of these two approaches will prove the best for monetizing the boom in online video. Confirmed speakers include:

• Moderator: Richard Bloom, VP, Head of Publisher Network and Partnerships, AOL Video
• Amir Ashkenazi, CEO, Founder, Adap.tv
• Bernard Ho, GM, Video, IGN Entertainment
• Richard Kennedy, SVP Business Development, blip.tv
• Sharon Silverstein, VP, Digital Ad Sales, Viacom Media Networks

If you distribute or produce content that will be digitally consumed, you are faced with preparing your media for a multitude of screens. From Android-based tablets to the iPad, iPhone 4, and beyond, mobility is the new video frontier. So what's the right strategy to reach all these devices? At the Streaming Media West show, Nov. 8-9, come hear from MLB.com, Hearst Interactive Media, NBCUniversal – E! and PBS SoCal about which platforms will yield the greatest uptake. In this session, industry leaders with hands-on experience will answer these questions and provide a best practices approach to help you develop your content to multiple devices. Confirmed speakers include:

• Moderator: Matt Smith, VP, OTT Strategy & Solutions, Envivio
• Michael Dunn, CTO, Hearst Interactive Media
• Gerald Abrahamian, VP, Digital Operations, NBCUniversal – E!
• Joe Inzerillo, SVP, MLB.com
• Jasmine Bulin, Senior Manager of Interactive, PBS SoCal

Thanks to social media platforms and search engine optimization, a tremendous opportunity exists in building new audiences and driving views via outside channels. At the Streaming Media West show in LA in two weeks, we've got Mark Robertson of ReelSEO.com moderating a session on "Driving Video Views and Engagement with SEO and Social Media". For this session, speakers will present and discuss the case for social video and video SEO and will showcase real-life examples and case studies as well as provide expert guidance in terms of both planning for and implementing successful strategies and tactics to boost exposure and discover-ability. Confirmed speakers include:

• Moderator: Mark Robertson, Founder, ReelSEO.com
• Aparna Chennapragad, Product Manager, Google Search
• Patrick Starzan, VP, Marketing and Distribution, Funny Or Die
• Josh Warner, Founder, CEO, Feed Company
• Travis Wright, Product Manager, Brightcove