At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, see first hand how Google Glass can make the creation of video content for business, education, and entertainment easy for all people who want to communicate simply and quickly. This presentation, by Google Glass Explorer Scott Lawson, will take a look at Glass and its capabilities, discuss the best practices for capturing content, explore example real-world uses, and detail the steps for setting up sharing. Attendees will see a live demo of the workflow from recording to publishing right in the session.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

As the world’s second-largest search engine and the leading destination for online entertainment, YouTube has become a critical component of brand marketing efforts and, yet, the platform is often underutilized and mismanaged. How can brands best allocate budgets within YouTube? At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, come learn what the optimal mix of paid and owned media is and what the most effective strategies are to building sustainable audiences. Attend this session to learn whether brands can effectively target likely consumers and measure the effectiveness of their campaigns. Confirmed speakers include:

• Moderator: Jamison Tilsner, Strategic Accounts Lead, Pixability
• Bailey Rosser, Audience Development Strategist, YouTube
• Mina Seetharaman, Senior Partner, Executive Director, Advanced Video Practice, OgilvyOne
• Caroline Giegerich, Founder, Editor, Daily Marauder

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, we have a session that will discuss captioning and transcription solutions implemented by enterprise and media companies. The panelists will explore the costs and benefits derived, as well as best practices and tips for implementing accessibility technologies. The panel will also discuss strategies for meeting upcoming accessibility legislation and emerging standards that impact online video captioning. Confirmed speakers include:

• Moderator: Josh Miller, Co-Founder, 3Play Media
• Brad Ellis, YouTube Product Manager, Google
• Bill McCarty, Manager, Corporate Multimedia, Dell
• Ali Daniali, Web Developer, T-Mobile USA

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

Advertising in digital video has the opportunity to marry the power of the sight, sound, and motion of TV with the analytic and targeting capabilities of digital ads. For practical reasons, many marketers want to utilize their high production TV spots and want to understand how to make these effective across digital platforms. At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, we have a session entitled “Matching Up Streaming Video Metrics with Traditional TV Ad Buys”. Multiple data vendors are now providing guidance with their data points that allow marketers to get a 1+1=3 result of their video efforts. Come hear more about the metrics and what the considerations are that marketers can look at for analyzing their ROI. Confirmed speakers include:

• Moderator: Pat Dunbar, President, Founder, DiMA Strategy Group
• Eric Mathewson, Founder, CEO, WideOrbit
• Keith Camoosa, Managing Director, Research and Analytics, MAGNA GLOBAL
• Carol Hinnant, SVP, National Television Sales, Rentrak

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach,  Jarrod Gingras, Analyst and Director of Advisory Services for the Real Story Group, will help attendees identify their unique requirements for an effective video management solution. Learn what particular techniques are necessary to deliver high-impact, brand-enforcing messages with video and imagery in a multi-channel way. See some of the options facing buyers looking for new technology for video review, approval, and delivery on mobile devices. Get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure you choose the right solution.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

For a content service to benefit fully from todays broad connected device ecosystem they must contend with an application support environment comprised of hundreds of disparate platforms, API’s and SDK’s each requiring different technology frameworks and development approaches. At the Streaming Media West show, we have a session that will outline current platform trends and discuss popular technologies including HTML5, Webkit, Flash and Android. Attendees will hear what silicon vendors and CE device manufacturers are doing to help content distributors facilitate device coverage. Confirmed speakers include:

• Moderator: Mark Donnigan, GM, Dune HD
• Kurt Hoppe, Director, Smart TV Innovation and New Business, LG Electronics
• Mark Arana, Executive Director, Strategy & Innovation, Walt Disney Studios
• Imran Maskatia, Senior Director, Product Management, Redbox Instant by Verizon
• Cedric Fernandes, CTO, MobiTV

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest

At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, members of the Open Authentication Technology Committee (OATC) will provide an insight into how authorization will be critical to future TVE implementations. Speakers will discuss topics including how best to determine a user’s entitlement to view content, how enabling visibility to viewing behaviors benefits both research metrics gathering and credential sharing prevention and how a common approach to live signaling allows for stream restrictions and digital program insertion. The panel will also discuss efforts around improving and harmonizing user experience and TV Everywhere authentication. Confirmed speakers include:

• Moderator: Peter Rosenberg, Enterprise Architect, Digital Media, NBC Universal
• Christen Chambers, VP, Business Operations and Software Solutions, Fox Networks Group
• Michael Wise, VP, Multi-Platform Distribution Technologies, Turner Broadcasting System
• David Schlacht, Senior Director, Technology Ventures, DirecTV
• Joel Huff, Group Product Manager, Primetime, Adobe
• Hillary Henderson, Director of Product, Clearleap

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest