Using YouTube For Original Content Distribution

With 100 hours of video uploaded to YouTube every minute, it’s difficult to get your content to stand out. Whether you’re a traditional media company, a small business, an independent filmmaker, or any of the other millions of users uploading to YouTube, the questions remain the same: How do you get people to find and watch your videos? How do you monetize that audience? And can Google AdSense really support premium content? At the Streaming Media West show, [taking place November 17-19 in Huntington Beach, CA] YouTube guru Lauren Francesca will discuss with a panel of social media stars and filmmakers about how they use the YouTube platform to sell their shows and grow their audience. Confirmed speakers for the session include:

  • Moderator: Lauren Francesca, iwantmylauren, YouTube Sensation
  • Andy Stack, Manager, Partner Technologies, YouTube
  • Danny Fishman, Partner, Believe Entertainment Group
  • Shanna Malcolm, Actress, Content Creator, YouTube/TV
  • Shira Lazar, Creator, What’s Trending, TV Host

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest.

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The Net Neutrality Debate Is About Companies & Politicians Own Posturing

This net neutrality debate is getting ugly, political and only going to get worse. Cutting through all the garbage arguments and posturing by companies and politicians makes it clear that they want what’s best for their bottom line and politicians just want to stay popular. The President says, “the FCC should create a new set of rules protecting net neutrality” but then says “the FCC should reclassify consumer broadband service under Title II of the Telecommunications Act“. You can’t have both. If new rules are made, then you don’t need to reclassify anything under Title II. The President also says that, “no paid prioritization” should take place, but Title II does not cover interconnect deals.

Not to mention, the deals between Netflix and the ISPs don’t involve prioritization of Netflix’s traffic, at any level. Netflix pays to get a direct connection to Comcast’s network, but both companies have publicly said the data itself is not being prioritized. So how does Title II solve the Netflix/ISP issues? It doesn’t. Also, do we know of a single instance where an ISP is actually doing paid prioritization? I have yet to see a single example. So while it’s ok to say it should not happen, people talk about it like it’s something that keeps occurring. [Cogent was just caught doing it. See: “Cogent Now Admits They Slowed Down Netflix’s Traffic, Creating A Fast Lane & Slow Lane” and “Cogent’s Favoring Of Packets Disregards FCC Rules“]

The FCC was created to be an independent regulatory agency with no involvement from politics, yet the White House now throws their hat into the ring, which is pointless since they have no authority. Politicians and policy lawyers want to use net neutrality for their own agenda, without any transparency. Content owners like Netflix and the ISPs are also guilty as they have released very limited data to the public, that can’t really be reviewed without a lot of supporting documentation, which we don’t have, and is needed so we can see the bigger picture. Any company can slice off a portion of their overall data and make it look positive for their agenda, which is what’s been done.

I also find it funny that the President said that net neutrality has “been built into the fabric of the Internet since its creation“, except that we didn’t even have that term until around seven years ago. The Internet is older than seven years. The President goes on to say he is asking the FCC “to answer the call of almost 4 million public comments, and implement the strongest possible rules to protect net neutrality.” Except about 1 million of those comments were against Title II regulations, but as politicians like to do, they use the numbers as they see fit to their advantage. Yes, 75% of the comments were for it, but then use the real numbers, don’t inflate them. This is the problem in having a conversation on the topic of net neutrality because so often, very little in the way of real facts and numbers are used, not taken out of context.

There has never been any rule or understanding that certain networks must carry traffic for free. A lot of networks engage in settlement free peering, but that is purely at their option, as a business decision. If some want to argue that needs to change and be regulated, then lets review their proposals. Problem is, the companies arguing for change haven’t put forth any proposals on how they want to see it work in today’s economy. Where are their proposals? So far, I haven’t seen a single one, other than to say they want Title II reclassification, or free access to the ISP networks. That’s not a “proposal”, it’s an idea, with no details included to allow anyone to determine what the impact to content owners, ISPs and consumers would be. It’s easy for some to throw around terms like Title II and create wish lists of how regulation should happen without scratching the surface of what it really means to broadband companies and the entire Internet ecosystem. What’s the impact, both positive and negative, for everyone involved?

If ISPs got reclassified under Title II, no one is asking what that would mean for quality of video content being delivered to consumers. People assume that means the quality would improve, which is a big assumption. When Netflix did their paid interconnection deal with Comcast, they got three SLAs from Comcast. An install SLA, packet loss SLA and latency SLA. If ISPs get reclassified and have to provide access to their networks for free, where is there any language under Title II that says what the quality of that access has to be? Free access to their networks would be done on a “best effort” approach. If you look at the SLAs at some of the ISPs, it has language like “service is provided on a best efforts basis and cannot be guaranteed.” So while the topic of access and interconnects keeps coming up, no one is discussing or suggesting what QoS metrics need to be tied to that. Quantity means nothing without quality!

Without re-writing Title II language, classifying ISPs under Title II won’t fix anything. We need new language or better yet, a new law, not reclassification of an old law, applied to today’s economy. Title II allows for discrimination according to source of content and other factors. That’s what people don’t want, yet they are still calling for Title II classification to be enacted. That shows just how illogical this whole debate has become. Net neutrality is a an incredibly complex set of problems that people keep trying to simplify and politicians try to turn into sound bytes. As long as it continues like this, the net neutrality debate is not going to be solved anytime soon and we should expect more delays, unclear language, lawsuits, non-transparent data and politics instead of common sense. Be careful what you wish for.

The 4K Ecosystem: Opportunities and Challenges In The 4K Workflow

At the Streaming Media West show, [taking place November 17-19 in Huntington Beach, CA] you can learn about the opportunities and challenges in delivering 4K streaming across the entire workflow and supply chain, as well as hear about 4K timeline and real dates for 4K deployment. Speakers will discuss content creation and editing (including remastering), encoding (including HEVC profile definition), streaming (HLS vs. MPEG-DASH), CDN and network bandwidth cost and capacity issues, and client-side (i.e. device platform) issues. Attendees will hear how 4K streaming compares to other delivery methods, including physical media (4K Blu-ray) and 4K over pay-TV. Confirmed speakers for the session include:

  • Moderator: Joel Espelien, Senior Analyst, The Diffusion Group
  • Nick Colsey, VP, Business Development, Sony
  • Kanaan Jemili, CEO, DivX
  • Keith Wymbs, CMO, Elemental Technologies
  • Sandeep Divekar, Independent Consultant

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest.

Learn How To Build A Chromecast Application At #smwest Show

At the Streaming Media West show, [taking place November 17-19 in Huntington Beach, CA] Maxwell Da Silva, Video Architect at the NYTimes will teach you how to build a Chromecast application. His session will cover the entire Chromecast application workflow, including registering your app and developing, debugging, and publishing it. Attendees will learn how the Chromecast user model works and learn more about the design principles of the platform. Get insights into the sender and receiver technology, which displays the content and metadata, and the mobile device or laptop, which controls the playback. Finally, using HTML5 and JavaScript, attendees will see how easy it is to build a simple video player and, using Chromecast SDK, fling the content to receiver.

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest.

Netflix Cancels Keynote Speaking Spot At Streaming Media West Show

Last week, Netflix notified me that they would no longer be showing up to the Streaming Media West conference for the keynote they were confirmed to give on the second day of the show. They didn’t give any explanation or advance notice as to why they cancelled and didn’t respond to my email asking for more details. Some have asked me if they cancelled because they didn’t like my coverage of the current interconnection and net neutrality debate. I don’t know if that’s the case and I’m not going to speculate on the cause or use the cancellation to create any drama. I am disappointed as attendees wanting to learn from Netflix are the ones who are going to lose out, but the Streaming Media West show is not just about any one company. It’s bigger than that. Since Netflix only gave me eleven business days notice, I am working hard to find a good quality replacement as quickly as I can and will announce them once they are confirmed.

Update Nov. 13th: Skype will replace Netflix as the keynote.

Cogent’s Favoring Of Packets Disregards FCC Rules

For all the discussion around net neutrality, you would think people would want everyone to follow good net neutrality principles, with no exceptions. Whether the company is a last mile provider, transit provider, or network operator, net neutrality only works if everyone follows the same rules. Far too many people are giving Cogent a pass considering they have admitted that they put customers into different classes, prioritized packets based on those classes, and “favored” (their word, not mine) one set of customers over another. All while not disclosing it to customers or to the public, which looks to be in violation of FCC rules.

Cogent told Ars Technica that it implemented this network management policy in a “visible” and “transparent” way, yet the company didn’t discuss it publicly when the system was implemented and I have yet to speak to a single Cogent customer who was informed by Cogent what they were doing. There was nothing “transparent” about it. If Comcast had done this, people would be calling for their heads, rightfully so, and this would be a huge deal. People would be livid. But when Cogent does it, far too many people are willing to give them a pass, since Cogent wants to try to push the blame to the ISPs for what they themselves are doing.

On Cogent’s own website, they have a page called net neutrality where they outline what practices they follow. Cogent says that they “do not prioritize packet transmissions on the basis of the content of the packet, the customer or network that is the source of the packet, or the customer or network that is the recipient of the packet.” Cogent’s own guidelines says they do not prioritize packets, yet they have admitted to doing just that. Cogent should be held accountable and should come clean on exactly what they are doing. Cogent was very quick to say that what they did was “consistent with recommendations from BITAG“, but on page 43 of the document that Cogent references, the BITAG also recommends disclosing network and congestion management practices.

BITAG says the disclosure “should be made available on network operators’ public web sites and through other typically used communications channels, including mobile apps, contract language, or email.” It also gives a bullet list of seven things that should be disclosed including “what types of traffic are subject to the practices“, “the practices’ likely effects on end users’ experiences” and “the triggers that activate the use of the practices and whether those triggers are user-­‐or application-­‐based” amongst others. Cogent followed none of these.

I’m sure some are going to try to argue that Cogent doesn’t need to follow these guidelines as they aren’t an ISP, but that’s not accurate. Anyone who connects customers to the Internet is an ISP and even Cogent calls themselves an ISP on their website since they offer dedicated Internet access. It does not matter if the customer is residential broadband, WiFi, Metro-E, T1 or Wholesale. An ISP is an ISP. Verizon, Comcast, Level 3 all compete with Cogent for different types of customers, mainly enterprise, government, education and wholesale. Nobody should play by a different set of rules, especially when prioritization is used for some other reason. Based on numbers from a Cogent fact sheet, they have over 43,000 customer connections, so many customers could be affected by their practices.

On July 23rd of this year, the FCC put out an enforcement advisory saying that “broadband providers must disclose accurate information to protect consumers“. Based on Cogent not making it public how they were “favoring” traffic, nor notifying customers, Cogent clearly isn’t in compliance with the FCC’s requirement. Unless someone can show me differently, open Internet principles apply whether the customer is consumer or business, so it appears a company that argues and preaches for “strong net neutrality” willfully chose to ignore the most basic aspects of what they publicly advocate. Don’t be fooled by what Cogent is trying to do by pushing the blame back to last mile providers. Cogent ignored the guidelines set forth by the BITAG, the principles on their own website and the advisory by the FCC. If people truly want strong net neutrality, then ALL companies should be held accountable, not only a select group.

How To: Choosing An On-Demand and Live Cloud Encoding Service

At the Streaming Media West show, [taking place November 17-19 in Huntington Beach, CA] encoding guru Jan Ozer will present what cloud encoding is and how it works for both live and on-demand applications. Learn the types of applications that work well with cloud encoding and the factors to consider when choosing an on-demand and live cloud encoding service. The presentation will also include qualitative and performance results from recent reviews of some of today’s leading cloud based encoding platforms, including Amazon, Encoding.com, Elemental Cloud, and Zencoder.

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest.