Disney’s Hulu+ Live TV Now Costs $100 Per Month After a $10 Price Increase
Hulu’s live linear streaming is too expensive. Disney’s Hulu+ Live TV now costs $100 per month after another $10 increase. Hulu + Live TV Premium (SVOD ad-free) also went up by $10 and now costs $109.99. At $100 per month, Hulu + Live TV is now more expensive than some pay TV bundles. Here’s a comparison of the cost of live linear streaming services:
- Disney’s Hulu+ Live TV, $99.99 per month
- Fubo’s Pro/Core Plan, $88.99 per month
- YouTube TV’s Base Plan, $82.99 per month
- DirecTV’s Duo plan, $74.99 per month
- Sling TV’s Sling Orange & Blue plan, $60.99 per month (but has fewer channels)
When live linear streaming services launched, the selling proposition was that they were cheap and didn’t require contracts. When Hulu+ Live TV originally launched in May 2017, the starting price was $40. In nine years, the cost has more than doubled, yet cable bundles haven’t. In the last four years, Hulu+ Live TV has seen little growth. In Q1 2021, Disney reported that Hulu+ Live TV had 4 million subs, and by Q4 fiscal 2025, the number had grown to only 4.4 million. During those four years, Hulu+ Live TV subs never peaked above 4.6 million in any quarter.
Disney no longer breaks out Hulu+ Live TV subs and instead combines them with Fubo subscribers. With the price increase to $100, I wouldn’t be surprised if, over time, Disney plans to wind down Hulu+ Live TV and convert subscribers over to Fubo, so they can run one linear streaming service and one platform. In July, Alisa Bowen, former President of Disney+, became Fubo’s new CEO.