DAZN To Acquire EverPass Media; NFL Ticket is Coming Back to DIRECTV for Businesses

NFL Ticket is coming back to DIRECTV for businesses through a new licensing deal, and DAZN plans to acquire EverPass Media. I don’t know the terms of either deal, but I am told EverPass Media will continue to operate its streaming service in the market, with DIRECTV taking over sales and distribution. With multiple people reaching out to me about the news all within a few hours, we should expect to hear more shortly.

It’s not surprising that DIRECTV has come to terms to keep NFL Sunday Ticket, since EverPass Media had offered them licensing terms from the beginning and DIRECTV didn’t want to see it go. With DAZN acquiring EverPass Media, it’s clear both sides reached a new agreement that DIRECTV was willing to accept.

DAZN already operates DAZN For Business, which streams content to commercial venues and bars across many European countries, so the business model is not new to them. However, with NFL Sunday Ticket going back to DIRECTV, this will limit the growth of EverPass Media’s business, since most bars and restaurants will go back to using DIRECTV distribution over the streaming service.

Maybe DAZN paid far less for the business than expected, but without knowing the exact terms, it’s impossible to evaluate if the deal makes sense for DAZN financially.