Latest ARPU Numbers From Disney, Fubo, Paramount, WBD, Netflix, Roku and Peacock

Dan Rayburn | Wednesday October 1, 2025 | 01:30 PM | Comments (0)

Disney announced that it will no longer provide ARPU numbers to Wall Street, following Netflix and Roku, which have also stopped reporting them. As this data continues to disappear from the market, here’s a breakdown of the latest ARPU numbers from services that continue to release them. For OTT services that had SVOD as their only business model, ARPU numbers provided valuable insights into their business. However, with nearly every OTT service incorporating advertising into its plans, as well as bundles offering wholesale pricing and some providing free streaming, a single ARPU number no longer provides as much insight into the business as it did previously.

Comparing ARPU data from previous years is challenging, as streaming services have increased pricing more frequently than before, and many have also expanded their services internationally with different pricing models and, in some cases, bundles offering promotional pricing. Some are unaware that streaming services receive lower monthly payments for wholesale subscribers. Disney, for instance, includes this language in their financials, saying, “Wholesale arrangements have a lower average monthly revenue per paid subscriber than subscribers that we acquire directly or through third-party platforms.”

Additionally, no OTT service details the percentage of users who have an ad-supported or ad-free plan, and only Paramount breaks out its share of DTC revenue that comes from advertising versus subscription fees. We also don’t know how many sign up for a service during special, highly discounted pricing offers or the percentage of consumers who buy the service via a vMVPD or aggregator, such as Amazon Channels. All of these factors significantly impact ARPU numbers, but we don’t know to what degree or for what percentage of users within a service. APRU is still an important metric, but it doesn’t provide a complete picture of how an OTT business is performing, which is why some companies have decided to eliminate releasing ARPU and subscriber numbers to Wall Street. All dates below are calendar quarters.

  • Disney+: US and Canada ARPU, $8.09, Subscription plus ads (Q2 2025)
  • Disney+: International ARPU, $7.67, Subscription plus ads (Q2 2025)
  • Hulu: SVOD Only ARPU, $12.40, Subscription plus ads (Q2 2025)
  • Hulu: Live TV+ SVOD ARPU, $100.07, Subscription plus ads (Q2 2025)
  • ESPN+: US ARPU, $6.36, Subscription plus ads (Q1 2025)
  • fuboTV: North American ARPU, $85.37, Subscription plus ads (Q1 2025)
  • fuboTV: Rest Of World ARPU, $7.76, Subscription plus ads (Q1 2025)
  • Paramount+: Global ARPU, $7.80, Subscription plus ads (Q2 2025)
  • WBD: Global D2C ARPU, $7.14, Subscription plus ads (Q2 2025)
  • WBD: Domestic D2C ARPU, $11.16, Subscription plus ads (Q2 2025)
  • WBD: International D2C ARPU, $3.85, Subscription plus advertising (Q2 2025)
  • Peacock: US ARPU, $10.02, Subscription plus ads (Q2 2025)
  • Starz: US ARPU, $5.91, Subscription only, no ads (Q2 2025)
  • Roku: Global ARPU, $3.45, [$41.49 trailing 12 months], Ads only (Q4 2024)
  • Netflix: US and Canada ARPU, $17.26, Subscription plus ads (Q4 2024)
  • Netflix: EMEA ARPU, $11.11, Subscription plus ads (Q4 2024)
  • Netflix: LATAM ARPU, $8.00, Subscription plus ads (Q4 2024)
  • Netflix: APAC ARPU, $7.34, Subscription plus ads (Q4 2024)
  • Vizio: Global ARPU, $3.09, [$37.17, trailing 12 months], Ads only (Q3 2024)

Older, last reported APRU figures:

  • iQiyi: China ARPU, $2.00, (Q4 2022)
  • LionsgatePlay: India ARPU, $0.50, Advertising (Q4 2022)
  • Pluto TV: Global ARPU, $1.64, Domestic ARPU, $2.54, Advertising (Q4 2021)
  • Eros Now: India ARPU, Premium subscriber “in the range of $1.20 to $1.30”, Subscription (Q4 2022)

For all the price increases in OTT services over the past 12 months, many have seen YoY ARPU remain flat, or go down, due to wholesale pricing deals and, as Disney said during Q2 earnings, “lower advertising revenue.” No ARPU data has been released for AMC+, Acorn TV, Amazon Prime Video, Apple TV+, CuriosityStream, DAZN, NFL+, Sling TV, Tubi, YouTube TV, and numerous other services

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