Executive Interview: Dr. Fou Details YouTube’s Ad Scandal and the Complexities of Fraud in the Online Video Advertising Market
For my latest “Executive Interview” podcast, I sit down with ad fraud expert Dr. Augustine Fou, who joins me for a deep dive into the murky waters of ad fraud detailing the allegations against YouTube. Learn how these misrepresentations are impacting advertisers’ trust, why YouTube’s reply to the allegations ignored the issues, and what this could mean for YouTube’s revenue. You can listen to the podcast here.
We also detail challenges in the overall video advertising industry when it comes to detecting ad fraud, why advertisers don’t have much incentive to fix it, the lack of clear measurement, methodology, and transparency in reporting and the impact of AI on the market.
If you’re interested in understanding the complexities of ad fraud in the online video advertising market and the challenges and trust issues that plague the industry, or if you’re an advertiser wanting to ensure your campaigns are not misrepresented, this is an episode you won’t want to miss.
Research report and data from Adalytics: https://adalytics.io/blog/invalid-google-video-partner-trueview-ads
Google’s reply to the report: https://blog.google/products/ads-commerce/transparency-and-brand-safety-on-google-video-partners/