January 2023

For streaming services, ARPU (Average Revenue Per User), will become one of the most important metrics to watch in 2023. To date, ARPU numbers have been pretty easy to track but with more services like Netflix and Disney adding in AVOD plans and most FAST services not sharing any ARPU metrics of any kind, it will be harder to measure just how much money streaming services are averaging per month, per user. Based on all publicly available data from earnings, interviews and SEC filings, here’s a breakdown on ARPU for streaming services at the end of calendar Q3 2022, or in some cases, the last time ARPU was given out.

• Disney+: Global ARPU, $3.91, Subscription plus advertising (Q3 2022)
• Disney+: Domestic ARPU, $6.10, Subscription plus advertising (Q3 2022)
• Disney+: International ARPU, $5.83, Excluding Disney+ Hotstar, Subscription plus advertising, (Q3 2022)
• Disney+ Hotstar: ARPU, $0.58, Subscription plus advertising, (Q3 2022)
• ESPN+: ARPU, $4.84, Subscription plus advertising, (Q3 2022)
• Eros Now: India ARPU, Premium subscriber “in the range of $1.20 to $1.30”, Subscription (Q4 2022)
• fuboTV: North American ARPU, $64.15, Subscription, ARPU $7.37, Advertising (Q3 2022)
• fuboTV: Rest Of World ARPU, $5.30, Subscription, ARPU, $0.16, Advertising (Q3 2022)
• Hulu: SVOD Only ARPU, $12.23, Subscription plus advertising, (Q3 2022)
• Hulu: Live TV+ SVOD ARPU, $86.77, Subscription plus advertising, (Q3 2022)
• iQiyi: China ARPU, $2.00, (Q4 2022)
• LionsgatePlay: India ARPU, $0.50, Advertising (Dec 2022)
• Netflix: Domestic ARPU, $15.74, Subscription only, (Q3 2022)
• Netflix: EMEA ARPU, $11.18, Subscription only, (Q3 2022)
• Netflix: LATAM ARPU, $8.54, Subscription only, (Q3 2022)
• Netflix: APAC ARPU, $8.79, Subscription only, (Q3 2022)
• Paramount+ Domestic ARPU: “Around $9”, Subscription plus advertising (Q1 2022)
• Peacock TV: Domestic ARPU, “around $10”, Subscription plus advertising (Q4 2022)
• Pluto TV: Global ARPU, $1.64, Domestic ARPU, $2.54, advertising (Q4 2021)
• Roku: Global ARPU, $44.25 trailing 12 months, Advertising (Q3 2022)
• Starz: Domestic ARPU, “around $6”, Subscription (Q2 2022)
• Vizio: Global ARPU, $27.69, trailing 12 months, Advertising (Q3 2022)
• Warner Bros. Discovery: Global D2C ARPU, $7.52, Subscription plus advertising, HBO Max and Discovery+, does not include Cinemax, (Q3 2022)
• Warner Bros. Discovery: Domestic D2C ARPU, $10.66, Subscription plus advertising, HBO Max and Discovery+, does not include Cinemax, (Q3 2022)
• Warner Bros. Discovery: International D2C ARPU, $3.68, Subscription plus advertising, HBO Max and Discovery+, does not include Cinemax, (Q3 2022)

No ARPU data released for: AMC+, Acorn TV, Amazon Prime Video, Apple TV+, CuriosityStream, DAZN, Epix, Freevee, MotorTrend TV, NFL+, Sling TV, Tubi, YouTube TV and many others.

Podcast Episode 45 is live! This week we highlight some of the tech details released around the NFL Sunday Ticket package coming to YouTube TV, which won’t allow consumers to purchase the package per team or per game. We also discuss YouTube confirming that 4K video quality was not required as part of their deal with the NFL and what we think that impact could be. Also covered are the acquisitions of eCDN Ramp by Vbrick, The Switch by Tata Communications and Qumu by Enghouse Systems. We close out the podcast with our thoughts on how companies will grow in 2023, what the market drivers and restraints will be and how companies can and will grow in the New Year. Thanks to this week’s podcast sponsor, Agora.

Companies, and services mentioned: YouTube TV, Netflix, NFL Sunday Ticket, Amazon Prime, Comcast, Disney, Apple, ESPN+, JioCinema, Video, Qumu, Ramp, Vbrick, The Switch, API. video.