Amazon Acquires QoE Streaming Tech From Net Insight For $33.5M
As expected, on January 3rd, Net Insight announced they have divested their streaming technology product Sye, by selling the business to Amazon for $33.5M. The Sye technology was already being used by Amazon Prime Video for many of their live streaming events and works to reduce end-to-end latency, sync video across multiple channels and allow instant channel changes. [see my post here: A Detailed Look At How Net Insight Syncs Live Streams Across Devices] The tech also has some dynamic server-side ad insertion, metadata synchronization and time-shift functionality. Sye generated less than $2M in revenue for Net Insight in 2019 and Amazon was their largest customer making up the majority of their revenue. Net Insight disclosed that to date, they had “invested around $22.9M” in the product. About 30 employees and consultants have been transferred to Amazon in the deal. Sye was built on top of Microsoft Azure, so it’s an easy assumption that Amazon will now further integrate the technology into their Amazon Web Services platform.