Google To Present Latest Advances in Open Source Compression Technology at #smwest Show

googlelogo_color_272x92dpAt the Streaming Media West show, [taking place November 1-2 in Huntington Beach, CA] Jamieson Brettle and Jai Krishnan from the Chrome Media group at Google will cover how open source, royalty-free codec development is providing an alternative to traditional patent pools and standards bodies to increase the speed of development and power the future of video and audio streaming.

Google has invested heavily in open compression formats, with the WebM project for video, WebP images, and Opus audio. From first time internet users in emerging markets to new VR experiences on mobile devices, video is pushing the limits of existing network bandwidth. Upgrading infrastructure is a slow, expensive process, so new compression algorithms are necessary for handling the growing load.  Additionally next generation media experiences, including VR, require new techniques in audio compression, such as ambisonics, to create truly immersive experiences. Learn about all of this and more during Google’s presentation.

Register online using the code 200DR for a free “Discovery Pass” and get access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest – at no cost – or get $200 off a full conference pass.