Thursday Webinar: SVOD User Behaviors & Perceptions, Data From IBM Cloud Video Survey

Thursday at 2pm ET, I’ll be moderating a webinar on the topic of “SVOD User Behaviors and Perceptions“. Two-thirds of subscribers abandon stream sessions because of buffering frustrations. Nearly one in five has canceled an SVOD subscription because of quality issues. And most people now watch over connected TV sets, not laptops or tablets. Those are just some of the findings from a new survey conducted by IBM Cloud Video.

Join us for a webinar to discuss SVOD user behaviors and perceptions to ensure that your SVOD platform is optimized for the expectations, behaviors and attitudes driving a vital new category in the premium video industry. You’ll discover how millennials think about SVOD differently from other demographic groups, how prevalent password-sharing is, how churn rates differ between SVOD and pay TV services, and much more.

Don’t conceive, launch, tweak or modify your SVOD offering without understanding the key drivers of the video economy. Register today, and arm your SVOD business initiative with the critical intelligence you need to succeed.