Majority Of Mobile Video Viewing Still Under 3 Minutes In Length

This morning Ooyala issued its Q2 2014 Global Video Index Report, providing insights into video viewing trends on mobile, desktop, tablet and TV screens. Not surprisingly to anyone, multi-screen video consumption is growing and in the past year, mobile video viewing has more than doubled to become over 25% of all online viewing. While that’s impressive growth, the data also shows that the majority of users who watch video on mobiles devices are still consuming short-form clips, under three minutes in length. As the report details, viewers are looking to big screens for big chunks of their entertainment. Here are some highlights from the report, but to get the full picture I suggest you download it.

  • On connected TVs, viewers spent 65% of their time watching videos 30 minutes or longer; and over half of that time (54%) was with content longer than 60 minutes.
  • On tablets, viewers spent 23% of their time watching video of 30–60 minutes in length, more than on any other device.
  • 81% of time watched on the largest screen, connected TVs, was with videos longer than 10 minutes.
  • Mobile video share has increased 127% year-over- year and 400% in the past two years.

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