Matching Up Streaming Video Metrics with Traditional TV Ad Buys

sm-west-arowsAdvertising in digital video has the opportunity to marry the power of the sight, sound, and motion of TV with the analytic and targeting capabilities of digital ads. For practical reasons, many marketers want to utilize their high production TV spots and want to understand how to make these effective across digital platforms. At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, we have a session entitled “Matching Up Streaming Video Metrics with Traditional TV Ad Buys”. Multiple data vendors are now providing guidance with their data points that allow marketers to get a 1+1=3 result of their video efforts. Come hear more about the metrics and what the considerations are that marketers can look at for analyzing their ROI. Confirmed speakers include:

  • Moderator: Pat Dunbar, President, Founder, DiMA Strategy Group
  • Eric Mathewson, Founder, CEO, WideOrbit
  • Keith Camoosa, Managing Director, Research and Analytics, MAGNA GLOBAL
  • Carol Hinnant, SVP, National Television Sales, Rentrak

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest