Come Hear How Brands Can Best Allocate Their Budgets Within YouTube

sm-west-arowsAs the world’s second-largest search engine and the leading destination for online entertainment, YouTube has become a critical component of brand marketing efforts and, yet, the platform is often underutilized and mismanaged. How can brands best allocate budgets within YouTube? At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, come learn what the optimal mix of paid and owned media is and what the most effective strategies are to building sustainable audiences. Attend this session to learn whether brands can effectively target likely consumers and measure the effectiveness of their campaigns. Confirmed speakers include:

  • Moderator: Jamison Tilsner, Strategic Accounts Lead, Pixability
  • Bailey Rosser, Audience Development Strategist, YouTube
  • Mina Seetharaman, Senior Partner, Executive Director, Advanced Video Practice, OgilvyOne
  • Caroline Giegerich, Founder, Editor, Daily Marauder

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest