Monetizing TV Everywhere Across Multiple Platforms

sm-west-arowsAs changes in technology and viewer behavior have altered how consumers watch TV, so too has the pay TV industry been forced to reexamine how content is monetized. At the Streaming Media East show, taking place May 21-22 in NYC, we’ve got a session that will map out key new standards and technologies that pay-TV providers can leverage to capture ad dollars as TV is viewed everywhere and at any time, including approaches for delivering the reach advertisers need, despite audience fragmentation; using addressability to minimize wasted ad spends; increasing engagement with viewers via interactivity and second-screen tie-ins; and increasing efficacy via better measurement. Confirmed speakers include:

  • Moderator: Chris Hock, SVP, Product Management, BlackArrow
  • Richard Shirley, VP, Distribution Business Development, A+E Networks
  • Pat Dunbar, New Media and Advanced Advertising Executive, DiMAStrategy Group
  • Ashley Still, Director, Product Management, Adobe Video Solutions
  • Duncan Potter, CMO, SeaWell Networks

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $695 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes from CBS and ESPN and all the networking events, at no charge. #smeast