#smwest Session: Over-The-Top, And Into Your Bank Account
As more live, linear broadcasts (and networks) are deployed on secondary screens, the need for ad insertion/replacement models is emerging. What are the functional building blocks required to originate the signal and stream? At the Streaming Media West show next week, (#smwest) this session will focus on how programmers and aggregators monetize TV Everywhere deployments. How are the ad breaks recognized and marked – and what happens in order to re-purpose the broadcast ads for these additional screens? This session will explore the technical workflows, business requirements and rules and ‘need to know’ elements to help get a video ad deployment up and running. Confirmed speakers include:
- Moderator: Matt Smith, VP, OTT Strategy & Solutions, Envivio
- David Adams, VP, Corporate Development, Accedo
- Greg Philpott, CEO, mDialog
- Raleigh Harbour, GM, Platform, Adap.tv
- Mark London, VP, Ad Solutions, Fox Networks Group
It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DRF1, which gets you a two-day ticket to the show for only $595. That’s $300 off the regular ticket price and it gets you access to both keynotes, 35 sessions and how-to presentations, 100+ speakers and all the networking events, including the special MPEG-DASH event.