#smwest Session: Brand Safety in The Online Video Advertising Market
One of the biggest reservations buyers exhibit when it comes to video advertising is the fear of their ad landing in an inappropriate location. At the Streaming Media West show next week, (#smwest) this session of buyers, publishers and tech companies will explore the state of video brand safety today, and address the current fears around available video inventory. They’ll also explore the options advertisers have for controlling their ads, and how video can move toward 100% brand safe ad buying. Confirmed speakers include:
- Moderator: Mark Trefgarne, CEO, LiveRail
- Jared Skolnick, VP, Product Marketing, Undertone
- Michael Wann, SVP, Business Development, Demand Media
- Matt Tillman, VP, Product, Set
- Ryan Polley, VP, Corporate Development, comScore
It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DRF1, which gets you a two-day ticket to the show for only $595. That’s $300 off the regular ticket price and it gets you access to both keynotes, 35 sessions and how-to presentations, 100+ speakers and all the networking events, including the special MPEG-DASH event.