Smart TV or Dumb TV: Will Fragmentation Kill The Industry?
The TV industry operates on perpetually shrinking margins, and each year seek out the “hot new thing” that will increase revenue, decrease buying cycles, and otherwise help contribute to the bottom line. In the era of Smart TVs, however, consumers have a challenging value proposition today, with limited features and built-in fear of future obsolescence.
At the Streaming Media West show next week, (#smwest) our group of consumer electronics pros will have a hearty discussion to get to the bottom of what should be done with Smart TVs. Do people want them, or do they just want “feature” TVs? Will fragmentation kill the industry before it even really gets off the ground? Is Smart the new 3D or the new HD? Lead by smart TV guru Jeremy Toeman, confirmed speakers include:
- Moderator: Jeremy Toeman, CEO, Dijit
- Chuck Seiber, VP, Marketing, Roku
- David Schlacht, SR Director, Multimedia, DirecTV
- Kurt Hoppe, Director, Smart TV Innovation, LG
- Zach Weiner, President, Connected TV Marketing Association
It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DRF1, which gets you a two-day ticket to the show for only $595. That’s $300 off the regular ticket price and it gets you access to both keynotes, 35 sessions and how-to presentations, 100+ speakers and all the networking events, including the special MPEG-DASH event.