Data vs. Content: Who’s the Real Star of Online Video?
The rise of online video has opened up a world of metrics and audience data that can help us understand consumers' interests in a way that has not been possible before. At the same time, the growth of online content consumption drives investment in premium content to satisfy the demand. At the Streaming Media West show, Nov. 8-9, we've got Richard Bloom, the VP Head of Publisher Network and Partnerships at AOL Video moderating a session on "Data vs. Content: Who's the Real Star of Online Video?".
In this session, speakers will discuss what makes up good inventory—whether prioritizing audience data crunching or investing in high-quality, premium content will create the most engagement and return on investment. Ad networks and content platforms will debate which of these two approaches will prove the best for monetizing the boom in online video. Confirmed speakers include:
- Moderator: Richard Bloom, VP, Head of Publisher Network and Partnerships, AOL Video
- Amir Ashkenazi, CEO, Founder, Adap.tv
- Bernard Ho, GM, Video, IGN Entertainment
- Richard Kennedy, SVP Business Development, blip.tv
- Sharon Silverstein, VP, Digital Ad Sales, Viacom Media Networks
It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DRF1, which gets you a two-day ticket to the show for only $595,if you register early.
And if you follow me on Twitter (@danrayburn) and re-tweet this post, you'll automatically be entered into a drawing to win one of three brand new Kindle Fire tablets that I will be giving away next month.