Come Debate The Business of Premium Online Video, Nov 8-9 In LA

Over the past years, the majority of online video has been short-form UGC that is not advertiser friendly. As online video consumption grows, portals, vertical content networks, and video ad networks are looking to offer premium original content being demanded by their advertisers. With this business still in its infancy, the creative and business models are still unclear. Will what works on television work online?

At the Streaming Media West show, Nov. 8-9, come hear from a panel of heavyweights from the content creation, digital media, and ad agency worlds debate and discuss the current state and where things are headed. How does content find its audience without a traditional network to market and promote it? Does it make sense to create content without an advertiser funding it? Who are the players in the new ecosystem? This and more will be covered by the speakers including:

  • Moderator: Matt Farber, President, DoubleBounce
  • Brad Murphy, Chief Revenue Officer, Revision3
  • Brian Fitzgerald, Co-Founder, President, Evolve Media and Gorilla Nation
  • Claudia Cahill, Director of Content Associates, OMD
  • Scott Donaton, President, CEO, Ensemble

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DRF1, which gets you a two-day ticket to the show for only $595,if you register early.

And if you follow me on Twitter (@danrayburn) and re-tweet this post, you'll automatically be entered into a drawing to win one of three brand new Kindle Fire tablets that I will be giving away next month.