The Term “HD” No Longer Means Anything, Lowe’s Offering “Hi-DEF” House Paint

Signature-hi-def I’ve been saying for a few years now that there aren’t really any standards when it comes to classifying what is considered to be HD quality video on the web. We see terms like “high quality” and “high definition” used, but content owners and vendors have not agreed on any kind of metric to define what classifies a video as HD quality.

Showing just how generic the phrase Hi-Def has now become, over the weekend I saw a commercial for Lowe’s “Hi-DEF” paint. Does ordinary paint only have 480i lines of resolution? Apparently Lowe’s classifies their paint as HD because it has “super saturated pigments” and with a primer mixed in offers “maximum coverage.” Too funny. Maybe if I brush my teeth with Crest’s 3D toothpaste and stare at Lowe’s paint long enough, I’ll get a 1080p experience. American’s are too gullible.