FOX On Demand Goes Live With Brightcove For Their Long-Form Video Content
Yesterday, FOX on Demand, which provides full episodes of 24, Bones, Family Guy, Glee, House, and The Simpsons went live with their new Brightcove powered video player, The site, which used to be powered by Move Networks is the latest FOX property to use Brightcove in a partnership between the companies that dates back to 2007.
While Brightcove had previously been adopted by FOX for over a dozen sites like FX Networks, SPEED and others, this is the first FOX property that I am aware of that is using Brightcove for their long-form ad-supported video content. On other FOX properties, Brightcove is been used with short-form promotional content but not content that FOX was directly monetizing. This is a big deal for Brightcove as the company has said they will be focused in the New Year at trying to get content owners to use their new Brightcove 4 system to generate money for long-form video content.
As for FOX no longer using Move Networks platform, the change is really not surprisingly at all considering that Move is now focusing all of their efforts on the TV Everywhere space. At the same time, FOX was one of Move Networks first major customers, a client they use to always use in marketing collateral and a content partner who generated a lot of consumers to download and install Move's player. I guess none of that is important to them anymore since they have shifted all of their efforts to working with major cable operators.