Conference Session Preview: Streaming Media East Show Agenda

Smeast_logo_3 I’ve been a little slow in blogging as of late as I’m hard at work on finalizing the advance program for the Streaming Media East show taking place in May. We will have 36 sessions at the show and the first third are now confirmed with moderators.

This year I have decided to use the blog to post the conference agenda before the advance program is even printed so everyone can see the kinds of topics and subjects that are going to be discussed and the kind of demos that will be shown. Please keep in mind, this is just the first 1/3 of the program, there is a lot more to come.

If you see a session in particular you are interested in possibly speaking on you can send in a speaking request, but since the deadline passed more than two weeks ago, those who sent in speaking requests on time get first priority.

Effective Business Models For Short-form Video Marketing
Some advertisers see user-generated video sites as a free way to distribute their message, however this has rapidly evolved into a significant paid business, where sites charge based on video placement and search keywords. Learn the relative ROI of going to a major site (i.e. YouTube) vs. a smaller site (i.e. Metacafe) vs. a plethora of tiny sites. Learn what methods are successful for getting viewers and the importance of content vs. placement. This panel will discuss and show video examples of effective business models for both advertisers and publishers.

LifeCasting: How Fast and How Real Can We Get?
How did lifecasting videos get so hot? In the early days of television, live was the second choice, because of potential pitfalls, cost of production and a host of other problems. And yet, in the world of Internet video, lifecasting – using Internet video to share moments of our lives or to broadcast events and happenings – is the new hot thing. With platforms like, Zannel, Mogulus, Stickcam and many others now available on the market, lots of new options and opportunities exist. Come see some of the hot and upcoming mobile lifecasting options in action and discuss is lifecasting will be become just a fad or the next big thing.

Best Practices in Enterprise Streaming for Communications and Learning
Use of online video in the enterprise has evolved well beyond the special occasion of rudimentary talking head videos that characterized early adoption. Today, innovative organizations take a holistic view of all their online communications, seeking to extract as much value as possible from any infrastructure that involves video. Whether webcasting executive briefings across the globe, or capturing and archiving rich media presentations for training, marketing, sales, and compliance, a growing number of organizations are capitalizing on the ability of Web 2.0 technologies. This session will show firsthand examples from Fortune 500 organizations of best practices in integrated online video for communications and learning.

CDN Pricing: The Going Rate For Video Delivery
With more CDN players in the market than ever before, trying to figure out what you should pay for delivering video can still be quite complex. This presentation will offer real pricing numbers from large, globally focused content delivery networks and show you the average going rate when you outsource delivery to a third party. The session will also cover some of the variables that determine the final price, how you should accurately compare the delivery services of one CDN to another and gives you a list of providers in the market today.

Monetizing And Aggregating Niche Video Content

This panel will discuss the new ways content owners and site developers are aggregating content and distributing it on the 2.0 web. We will give examples of ways to develop niche vertical sites without having to hire tons of new personnel and discuss how to reach audiences on social networking sites like Facebook. Learn about some of the new emerging platforms for niche video distribution and learn best practices of ways to increase your changes of making money with your content.

Focus Group: Young People’s Attitudes Towards Online Video
This special session, a panel of high school and college students will discuss their online video consumption habits. Learn what types of online video content they like, what sites they get their content from, the devices they are playing it back on and how they interact with video advertising. Find out what their perspective is on pay media, portable content and what they think the future holds for the next generation of viewers on the web. Bring your own questions for a lively Q&A session with the students at the end of the session.

Live Broadcasting Over Mobile And WiFi Networks

While big media tests the waters of mobile broadcasting, many web video producers are already out there doing it live from the street, with a cell phone. Others are joining in and experimenting with two-way broadcasts via streaming video over cellphone networks and via WiFi, wherever they are. Viewers can chat while the broadcast is going on and affect and sometimes even direct the coverage of the content being produced. Come to this session to hear Steve Garfield talk with other pioneers in the live broadcasting space about their experiences on the forefront of this new technology for sharing their stories over the web.

The H.264 Convergence
Over the past year, more and more streaming media players are utilizing H.264 and providing support for the technology. Adobe’s recent support for H.264 in their Flash player has sparked industry discussions amongst major broadcasters and online video producers about the role H.264 will play. This session will explain why H.264 is getting so much exposure, what recent announcements have put it into the spotlight and whether it can really be the one codec that the industry can all converge on. Attendees will also see real-world examples of sites and services that are utilizing H.264 today.

User-Generated Video in Education
The online video revolution has been embraced by students, teachers, instructors and researchers, many of whom are producing video for class assignments, teaching purposes and other uses. Learn what kind of content is being produced, where is it being posted and how user-generated content fits into the overall strategy of educational institutions. This panel of experienced educational media professionals will discuss the many ways your school, college or university can maximize the value of your user-generated video, and how you can assist faculty and students in making it better.

How Old Media Is Embracing Online Video and New Media
Led by the National Academy of Television Arts and Sciences, this session will discuss how converging media technologies are redefining traditional distribution methods; how interactive and on-demand services are changing and how entertainment and news video is being consumed. Come hear from some of the leading publishers, broadcasters and advertisers about the impact that video and new media is having upon their business models.

Codec Comparison: VP6, H.264 and Windows Media
Choosing the right codec involves lots of factors, including quality, player install base, costs, and server related features. This session will compare the video quality of the big three codecs; VP6, H.264 and Windows Media. It will also include a comparison of the primary H.264 codecs including Apple, Sorenson, Main Concept and Dicas. The session will present attendees with the latest published penetration figures for the H.264 compatible Flash 9 player and Microsoft’s Silverlight player and provide usage statistics among major broadcasters and corporations. Attendees will also learn how to compare relevant server and player related features, and costs associated with adapting and using each platform.

Delivering Media For Microsoft Silverlight With Windows Server 2008
This session will cover how to take advantage of the new Silverlight media serving features in Windows Server 2008. Attendees will learn about the new capabilities of IIS7 Media Pack including bit-rate throttling and playlist options for progressive download content. The session will also demonstrate the enhanced capabilities in Windows Media Services 2008, including scalability doubling and appliance-like cache/proxy deployment for edge networks specific to streaming.