Fast Company Article Highlights Comcast’s Web Video Strategy
There is a good article from Fast Company this month that profiles Comcast’s online video business which has been around for over five years now. It’s an interesting read since most cable companies have only recently begun to have online video strategies while the Comcast.net portal was launched in 2001 amidst down times in the industry. The article highlights the correct mentality that Comcast had back then to know how important a role online video would play to cable companies years later.
This summer, Comcast’s new video portal FanCast is expected to launch and will contain content from the newly formed NBC and News Corp. joint venture.