Streaming Media Europe Show: Few Speaking Spots Remain Open
There are a few round-table speaking spots open for the Streaming Media Europe
show, taking place October 4-5, at the Copthorne Tara Hotel in London that I am looking to fill.
First priority will be given to those speakers and companies based in Europe. Vendors welcomed. E-mail me if interested. Open panels are:
Thursday, October 4, 2007
Streaming Video Content To Mobile: What Works Technically and Commercially
Much hype around Mobile TV, but is it really working in streaming video content to mobiles? Which content genres work commercially? How can one reach consumers without being on the operator portal? Understand the genres that work on mobile; understand that there is an ecosystem of players to help them mobilise content IP.
Beyond Pre-Roll: What’s Next for Online Video Advertising?
As video advertising evolves in the coming months and years, technologies and business models will naturally extend beyond those in practice today. Sponsorships in the form of product placement and brand ‘overlays’, pre-roll teasers that encourage post-roll clicks and other creative techniques, more effective use of in-banner video, creation of standards and best practices, identifying key performance metrics, establishing content syndication models, affiliate marketplaces and other distribution and monetisation strategies – these are just a few of the challenges and opportunities that face the online advertising industry.
Friday, October 5, 2007
From the Web to your TV: New Media Delivery Revolution
AppleTV, TiVo, Slingbox and a host of other hardware and software products are starting to deliver new media content from the Web to TVs. Learn what latest devices are being used to deliver consumer content and find out how content creators big and small are utilising these new tools. Also discussed will be how online content is being treated differently from traditional broadcast content and what potential business models are being created for the monetisation of consumer content.
Delivering on the Three Screen Video Experience
Digital entertainment offers the opportunity to engage consumers on a multitude of devices, creating new opportunities to market, sell, boost ratings and increase customer loyalty. Speed to market and the quality of the service delivered often define success. This session will discuss how content creators can best prepare today to take advantage of the opportunities created by the rapid growth of new media audiences. Learn which business models are most likely to work and why a cross-platform approach to the business of new media is essential.