Agencies Warned: In Digital Media, Change Or Die

Mediapost has a good article on their website today that reviews some of the sessions going on at the OMMA Hollywood conference this week. Specifically, this article talks to how the role of the agency will need to change to keep up with the emerging media planning platforms.

This is not unique to our industry or a media business. This applies to companies in any industry that allow themselves to not embrace change and work with it, instead of against it. The record industry is a great example of an industry that in my opinion has never kept up with or embraced change.