SM East Session: Performance Metrics for Online Video Advertising
We have some great sessions at the Streaming Media East show in May about the online video advertising market.
One of the sessions, moderated by Kate Kay, Editor, News and Special Projects for ClickZ News talks to what criteria, beyond impressions, will publishers be held accountable for as video advertising matures. The panel will be discussing topics like pre-roll vs. post-roll, ideal commercial length, and ad formats (interactive components, companion banners, etc.) are just a few of the applications that must still be studied for their relative effectiveness in driving performance for both brand and direct response advertisers. The panelists include:
- Christine Peterson, Associate Media Director, Carat Fusion
- Rob Aitken, Online Video Product Manager, AP
- John Ellis, VP, Product Management, ValueClick Media
- Beth Higbee, SVP, Interactive Brands, Scripps Networks
What topics or points would you like to see discussed at this session? Please include them in the comments section.